Held July 30-August at Inman Connect Las Vegas. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
Social media platforms have become an important part of any successful marketing strategy, including the promotion of rental properties. and 4.8 billion users 59.9% of the world’s populationsocial media has been integrated into daily life.
Social media’s wide reach and advertising options are beneficial, but it can also seem overwhelming to those who are not experienced marketers, advertisers, or social media experts. Real estate investors interested in leveraging this medium can use the following tips to maximize their reach and gain exposure to a broad audience through social media channels.
Build a strong brand
No matter how you choose to market your rental property, make sure your messaging is reliable and your content is easily identifiable to keep your brand consistent across all media.
Help solidify by creating continuity in your voice and visual identity through consistent quality photography, language and information about your property across all social media platforms, rental sites, business websites, brochures and emails your brand and can attract repeat customers who know what to expect from your property listings.
Determine your goals
Define your ideal tenants and identify which ones Social media platforms they are most likely to use. Most people use Facebook because it provides a unique medium where users can join and leave groups as needed, and there are many groups designed to advertise and find rental properties. Target groups related to rental housing can be searched by subject, location and specific college or college area.
If your target audience is an older generation, such as parents or retirees, Facebook is a safe bet. However, younger generations (including college students) also tend to spend a lot of time on Instagram, Snapchat and TikTok, so it is recommended to use these platforms when marketing housing to students or young professionals.
Fleshing out the characteristics and habits of your ideal tenants will also help you develop creative content and campaigns specifically tailored to their preferences and interests. Focusing on the quality and benefits of amenities near your rental property is just as important as highlighting the attractive features of the home itself.
parentsFor example, the main focus is often on the safety of the area, the quality of local schools and proximity to recreation and sports fields. Retirees may prefer quieter areas near golf courses; young professionals Might like the proximity to lively nightlife.
Create a variety of engaging content
While you should post a variety of content on social media sites, your main goal is to promote your vacant or soon-to-be-vacant property. Social media platforms are great for sharing visuals that capture the essence of a property and attract potential tenants.
Be sure to post plenty of clear, high-quality, attractive photos and videos of your rental properties. Alluring visuals are crucial to grabbing the attention of potential tenants and giving them a feel for their living space.
Create engaging visualscarefully compose the shot to show the property from the best angle, and Enhance images and videos with editing tools By eliminating background clutter, adding vibrancy and sharpening focus. Experimenting with 3D and immersive media will make your rental property stand out.
Be sure to write engaging and informative titles for each visual element, highlighting the most desirable features and amenities, as well as any unique selling points about the property. Incorporate related Hashtags to increase searchability Your posts, especially on platforms like Instagram and TikTok.
These should include relevant keywords that potential tenants can search for when looking for properties. Build a database of hashtags and keywords by compiling them into a spreadsheet or document so it’s ready and easy to use when you’re ready to publish.
There are tons of other content you can post on social media to reach new audiences, get more attention, grow followers, and increase engagement. Posting helpful articles or scrolls on interesting topics, such as the best areas to rent, moving tips, and financial advice, may result in more views and clicks. If you host your own website, be sure to promote any updates or blog entries on your social media accounts to drive more traffic to your website.
Consider starting your own video blog or video blog. think of it as your own little tv show This is where you can inject personality and connect with potential tenants on a more personal level. Video blogs can provide a more comprehensive virtual tour of a property and surrounding neighborhood, complete with detailed reviews. It can also educate viewers about any specific requirements or benefits of renting a property, the leasing process and terms of the lease.
Use effective calls to action
You should always use a call-to-action (CTA) in your social media posts. These include inviting people to click on a link that takes them to your website or form to sign up for your newsletter. Other CTAs include telling viewers how to inquire about a property or schedule a viewing.
when Create a call to action, using clear and concise messaging and simple but effective wording. Use action-oriented verbs to clearly state the action you want viewers to take, whether that’s scheduling a viewing, submitting a request, or contacting you for more information.
Using phrases like “limited availability” or “act now” to create a sense of urgency or wording that conveys the benefits of taking action, such as “contact us today to view your future home,” can be effective in motivating your audience to take action to take the needed action now .
Place your calls to action prominently in social media feeds to ensure viewers of your content don’t miss them. Use contrasting colors, bold fonts, or large buttons to make your CTA stand out. Additionally, provide easily accessible contact information such as phone number, email address, application link, or website URL.
Utilize scheduling tools
Once you have engaging content, you can start posting it to your social media accounts. To streamline the publishing process and save time, use a content calendar to plan and schedule your posts in advance and publish content on a variety of platforms.
For example, you can use Hootsuite or Buffer to schedule posts to Facebook, Twitter, LinkedIn, Instagram, and other social media networks simultaneously. This approach can make your social media efforts more organized, strategic, and efficient.
Some Content Scheduling Tool Audience engagement metrics can also be analyzed to provide insights into the best times to post for maximum visibility and reach. A visual content calendar provides a clear overview of scheduled posts in a single dashboard, which helps organize, plan and schedule your content. To extend the lifecycle of valuable content, look for tools that allow you to recycle evergreen content by scheduling content to be republished at specific intervals.
For maximum success, regularly publish engaging and useful content on each social media channel. It’s important to link your social media channels to your website and promote your social media presence through emails and newsletters.
Social media alternatives
If this sounds like a lot of work that you don’t have time for or aren’t interested in, or you’re just looking for different (or additional) opportunities to post your listings, there are other options. You can cater to your target audience through popular and reputable listing sites that will allow you to monitor the performance of your listings by tracking metrics like views, inquiries, and conversion rates.
Many of the same strategies used to optimize social media posts will also optimize your listings. For example, it’s equally important to use high-quality photos and videos and list all the benefits of your rental property, including features and amenities that will appeal to your target audience.
Increase the visibility of your search results by using keywords and phrases in your listing titles and descriptions that potential renters might use when searching for rentals in your area. Additionally, make sure all details in your listing are accurate and up-to-date, provide clear and easily accessible contact information to make it as easy as possible for interested tenants to contact you, and consider offering special promotions or incentives to attract more attention.
Some property management software companies offer listing syndication so you can set up an account to easily advertise your rental properties and stay consistent across multiple listing sites. Look for a software platform that works with and integrates with popular listing sites and automatically syndicates your listings to them.
Property management software can also help comply with laws and regulations by providing standardized listing templates and disclosure requirements, while providing other essential features that make leasing easier, such as automated tenant screening, lease signing, rent collection and maintenance coordination.
The more time you spend cultivating your social media presence or strengthening your brand in other ways, the easier and faster it will be to fill positions. Building an authentic, creative and reliable brand will make it easier for you to build trust with your audience and set you apart from the competition.
Ryan Barone is the co-founder and CEO of RentRedi, an award-winning rental management software that changes the way landlords and tenants manage their rental experience.
