Atlanta-based record label Love Renaissance (LVRN) announced Thursday (June 6) its investment in Jerk X Jollof, a platform that celebrates Afro-Caribbean culture.
The move marks a key step in LVRN’s expansion into the African Caribbean entertainment sector, left ventricular circulation network said, but did not disclose the size of its investment.
AssholeFounded in 2016, it is recognized for its immersive experiences that seamlessly blend music with cultural celebrations. The company originated in Ann Arbor, Michigan, and was founded in Detroit.
The platform brings together experiences from national conferences, including the National Society of Black Engineers and the annual Medical Education Conference. Jerk X Jollof says on its website that it hosts signature pool party events called “Island Hours” and helps promote Detroit concerts by African and Caribbean musicians such as Seun Kuti, DJ Lag, Sister Nancy and Chronixx.
Following a successful collaboration at New York Fashion Week 2022, LVRN said it sees potential to deepen its collaboration with Jerk X Jollof.
“Our investment in Jerk X Jollof underscores our commitment to empowering communities through music and culture.” Tunde Balogun, Co-founder and CEO of LVRN. “We are excited to join forces with Jerk x Jollof as they continue to establish themselves as a cultural cornerstone of Afro-Caribbean entertainment.”
“Our investment in Jerk X Jollof underscores our commitment to empowering communities through music and culture.”
Tunde Balogun, left ventricular circulation network
Since its investment, Jerk Music icons such as Davido and Chris Brown have also appeared at Jerk X Jollof events.
Brendan Asante, Jerk
“LVRN’s local mentality and strategy to create lasting moments in music and culture that resonate deeply with consumers gives us confidence in joining forces with them.”
Brendan Asante, Asshole
“Their desire and plans to expand deeper into the Afro-Caribbean region align perfectly with our plans to further build the Jerk X Jollof brand into a household name.”
A collaboration between LVRN and Jerk X Jollof also created the Jerk X Jollof stage at Promiseland Australia in October. Following the Jerk X Jollof Sydney and Melbourne tours, the team curated the festival’s Appiano stage, called the Jerk
“This commitment is more than just a goal, it’s a shared passion that we at LVRN are excited to be a part of. The Jerk & Jollof platform allows us to focus on DJs in this space, which has been lacking for some time. ‘s,” Balogun added.
Jerk X Jollof marks the latest development in LVRN’s portfolio, which makes strategic investments in music/tech startups engine earsAI-driven marketing platform symphony operating systemand fan participation launch laila.
LVRN is supported by Matt Pincus-Lead musicLast year, the company made a “significant minority investment” in the brand. LVRN also works with Warner Chappell Music and music streaming and discovery platforms Audio mark.
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