Bandcamp, which bills itself as “the world’s largest platform for superfans,” has partnered with EMPIRE to expand retail opportunities for artists on independent labels.
Bandcamp reports that its users are 47 million fans and it has “Played a pivotal role in the careers of more than 10 people 5000000 artist”.
EMPIRE artists including Key Glock, Conway the Machine, Dinner Party, Olamide, Asake, Black Sherif and Shaboozey will join the direct-to-fan platform.
The partnership means EMPIRE artists can sell digital releases, vinyl records and exclusive merchandise directly to Bandcamp users.
According to the announcement, EMPIRE’s adoption of Bandcamp “means a new generation of legends will have access to a community of fans dedicated to supporting their favorite artists.”
According to Bandcamp, fans have paid artists and their labels US$1.32 billion Through Bandcamp since its inception in 2008.
Fans have paid artists and independent labels $14.4 million Bandcamp reports on its website that transactions have been made through the platform in the past 30 days alone.
Since being acquired by Songtradr in September, Bandcamp has reportedly increased editorial output through Bandcamp Daily, launched a Listening Party feature, and “created new focus around the Bandcamp Friday initiative.”
The platform celebrated its 40th Bandcamp on Friday, May 3. The initiative was launched during the coronavirus lockdown in March 2020, with the platform giving up a share of artists’ sales revenue. Bandcamp reports that artists have created $123 million Since then, through this initiative.
Bandcamp acquired by Songtradr from popular video game maker Epic Games fort nightThis comes just 18 months after Epic acquired Bandcamp.
Bandcamp reported that the number of unique visitors to its website increased by 5% year-on-year, and the number of fans who “actively support” artists through the platform increased by 6% year-on-year.
Founded in 2010 by Bay Area native Ghazi, EMPIRE operates a record label, distribution arm and publishing arm.
The company recently expanded with EMPIRE Africa, whose members include Asake, Fireboy DML and KiDi.
EMPIRE is also home to supergroup dinner parties including Terrace Martin, Robert Glasper, 9th Wonder and Kamasi Washington.
“EMPIRE is a true innovator, and together with Bandcamp’s community of 47 million passionate music lovers, we are creating a new era of creative control and artist sustainability focused on true artist-fan connections.”
Brian Biniak, Songtradr
Bryan Biniak, president of Bandcamp parent company Songtradr, said: “EMPIRE is a true innovator, and together with Bandcamp’s community of 47 million passionate music lovers, we are creating a new era of creative control and artist sustainability, focusing on real music creation. .”Artist-fan connection. “
“Bandcamp’s artist-first approach aligns with our values, and we’re excited to see our artists thrive in this supportive community.”
Ghazi Empire
Ghazi, founder and CEO of EMPIRE, added: “Partnering with Bandcamp is a natural step for EMPIRE as we continue to support our artists and provide them with the best tools to succeed.
“Bandcamp’s artist-first approach aligns with our values, and we’re excited to see our artists thrive in this supportive community.”
