The Biden campaign released a new ad on Monday morning as part of a $50 million ad campaign ahead of the first presidential debate later this month, emphasizing former President Trump’s beliefs and saying “character” is 2024 A central dynamic in the presidential campaign.
The new ad, titled “Character Matters,” highlights the decision in New York v. Trump, when a jury found the former president and presumptive Republican nominee guilty of all 34 counts of first-degree falsification of business records. Trump has pleaded not guilty to the charges and vowed to appeal the decision.
President Biden waves as he arrives at a campaign event in Los Angeles, Saturday, June 15, 2024. (AP Photo/Alex Brandon)
Black male voters upset with Biden, Trump: ‘Tired of being forced to choose the lesser of great evils’
“This election is between a convicted criminal who only looks out for himself and a president who fights for his family,” the ad reads. It highlights Trump’s legal challenges and says the president has always been Committed to “lowering health care costs and achieving more.”
The ad was released ahead of next week’s first presidential debate, scheduled for June 27.
The ad is part of a $50 million paid media campaign by the Biden campaign in June. The campaign said the ad will run on general market and connected TV in all battleground states, as well as on national cable television.
Former President Trump (left) and President Biden. (Getty Images)
“Trump started the first debate as a convicted felon and he will continue to prove that if it means more power and revenge for Donald Trump, he will,” said Michael Taylor, Biden campaign communications director. “That’s why he was convicted, that’s why he encouraged a violent mob to attack the Capitol on January 6, that’s why his entire campaign is one of revenge and retribution; Because that man has turned a blind eye to the people the president is supposed to serve and will do absolutely anything for his own personal gain and power.
Taylor emphasized that in the 2024 presidential race, “character matters, and the President of the United States should understand that the highest office in the land is about you and your family, not a vehicle for your own enrichment.”
President Biden (left) and actor George Clooney. (AP/Getty)
Black voters are unhappy with Biden, and Democratic strategists worry it could “threaten his re-election”: The New York Times
“This is the spirit that Joe Biden brings to work every day: fighting for safer communities, fighting for the middle class, and making sure businesses pay their fair share. It’s a stark contrast and one that matters to Americans. “That’s why we’re going to make sure every day we remind voters how Joe Biden is fighting for them, while Donald Trump is running a campaign focused on one person and one person only: himself. “
The Biden campaign also said on Monday that the media campaign would target voters in battleground states in June as part of its “aggressive and comprehensive effort to engage and activate the voters who will decide this election.”
The ad blitz also includes a “historic” investment aimed at reaching Black, Latino, Asian American and Native Hawaiian/Pacific Islander voters, which the campaign calls its “largest investment to date.” .
Click here to get the Fox News app
The ad campaign comes after the Biden campaign raised a record $30 million at a star-studded fundraiser in Los Angeles hosted by Jimmy Kimmel. Celebrities including former President Obama and Hollywood actors George Clooney and Julia Roberts attended the event.
Biden attended a star-studded fundraiser in New York City in April, raising more than $25 million.
Meanwhile, the first presidential debate will be hosted by CNN on June 27 in Atlanta.
