The feud between TikTok and Taylor Swift is long gone, so much so that the social media platform is expanding its partnership with the superstar.
Taylor Swift’s brand is more powerful than her pen
Previously, Swift and TikTok launched an in-app experience to promote her latest album, tortured poets department. Fans can now participate in weekly challenges related to the remainder of her world tour. Participants who complete all 11 weeks will receive a special Swiftie profile frame. Along the way, users can acquire additional themed outline frames and beads to create their own virtual friendship bracelets to support Swift and Eras Tour.
To participate, fans can click on the Taylor Swift anchor on TikTok or select a banner that appears with relevant search terms.
Popular stories that can be mixed and matched
this Tormented Poets Department The collaboration is more engaging, asking fans to follow Swift and her official fan base, Taylor Nation, adding the song “Fortnight (feat. Post Malone)” and promoting the album by posting a video tagged “#TheTorturedPoetsDepartment” to Unlock special profile picture banner.
Swift formed a number of partnerships to promote the album, including a “library installation” from Spotify, an emoji gimmick on Instagram and a curated playlist on Apple Music.
Yes, Taylor Swift’s lyrics “You wouldn’t last an hour in the mental hospital that raised me”
A new era of connectivity with TikTok comes after Swift’s music was temporarily removed from the platform while TikTok was negotiating with Universal Music Group (UMG). Her music returns to platform on eve of release tortured poets department. TikTok has since reached an agreement with UMG to restore all UMG music to TikTok.
tortured poets department Have been at No. for eight weeks. No. 1 on the Billboard 200 chart, the remainder of her tour has sold out. Still, Swift always finds new ways to engage with her fans and boost her streaming numbers.
