India’s music market is one of the fastest growing in the world, and Sony Music Group is leaving no stone unturned in capitalizing on this growth.
This is just the latest in a series of recent partnerships, Sony Music Entertainment (Small and medium enterprises) India Partnering with film and web series production houses in Mumbai madoc films Producing music projects including film soundtracks and indie pop singles.
The soundtrack of an upcoming Hindi film will form the basis of a new collaboration छरवरstarring Vicky Kaushal and Rashmika Mandanna, with music by AR Rahman.
Sony and Maddock also announced plans to score a TV series desire Featuring Ibrahim Ali Khan as the protagonist, and ikis It stars Agastya Nanda and has music by Sachin-Jigar.
The collaboration will also be dedicated to the production of film soundtracks Luca Chupi 2, District 36 Starring Vikrant Massey, Savagon Sampan with Vaani Kapoor, and Rumi Ki Sharafatstarring Radhika Madan.
“This partnership reflects our vision to create innovative ways for artists to connect with audiences,” said SME India Managing Director Vinit Thakkar said in a statement.
“Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident we can deliver an impactful and unforgettable experience.”
“Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident we can deliver an impactful and unforgettable experience.”
Vinit Thakkar, Sony Music Entertainment India
“Both Sony Music Entertainment India and Maddock Films have a proven track record of delivering chart-topping hits, making this our most significant music collaboration to date,” said the founder of Maddock Films. Dinesh Vijan Add to.
“We are committed to building the most dynamic and successful music partnership in the industry over the next two years.”
The partnership comes just weeks after Sony Music Entertainment formed a global joint venture with the Los Angeles-based label. D36which focuses on the music of South Asia and the South Asian diaspora.
Previously, the SME formed a joint venture with: Sony Pictures India 2022 is called Sony Entertainment India Talent Ventures (sow), an entertainment company focused on “creating careers for Indian media talents.”
Sony’s publishing arm is also very busy in the region, signing global publishing deals with Indian publishers last year. Cue musicthe man behind some of the biggest Bollywood blockbusters of the ’90s and 2000s.
Sony Music Publishing Also signed deals with Indian brands last year big bang musicunder this agreement, SMP manages and promotes Big Bang’s songs globally.
“We are committed to building the most dynamic and successful music partnerships in the industry.”
Dinesh Vijan, Maddock Films
Sony’s expansion into the Indian music market comes amid a significant boom in music consumption in India and globally.
According to IFPI’s latest annual report, India recorded 15.3% Music revenue will grow by 2023, making it the 14th largest market in the world.
In a report earlier this year, Spotify Says consumption of Indian music on its platform has grown 2,000% Between 2018 and 2023.
Although the Indian music market is still much smaller than the United States, it may soon expand in terms of consumption. Data comes from bright It suggests that if current growth trends continue, India could surpass the United States as soon as this year to become the largest music streaming market by volume.global music business
