photo: Brian Casella (Getty Images)
Democrats’ efforts to attract content creators and their fans came to a natural conclusion on Friday, when the Democratic National Convention Committee opened media credentials to influencers for this summer’s big convention.
This is an age-old tradition compared to social media, especially TikTok, which was launched in 2017. The 50th Democratic National Convention will once again see the party officially nominate candidates for president and vice president. However this time, Democratic National Committee organizer said they will provide logistical assistance to content creators and access to “agents and VIPs” at the conference, which will be held at Chicago’s United Center. The organization said it will also “make video clips and content from the conference available to creators and traditional media covering the event remotely.”
While the DNCC made this decision to “level the playing field between creators and traditional media,” the organization’s main motivation appears to be to achieve About 33% of young people They often get their news on TikTok, according to a November Pew Research Center study. President Joe Biden’s campaign Debuting on the wildly popular social network in February, efforts are also being made to forced sale Chinese-owned services are increasing. Former President Donald Trump joins TikTok in June.
“When Americans tune in to our convention this summer, whether they’re watching on TV or anywhere – scrolling on their phones, they’ll see President Biden lay out his historic record of progress and bold vision for the future,” DNCC said in a statement advertise Invite creators to send them a voucher via email.
The invitation itself is new, but it Reflects much of what the Biden campaign did in 2020as pandemic lockdowns have forced campaigns to embrace online and influencers as their primary outreach mechanisms.
