Executives announced Thursday that the deal will put DO AudioTour tools into the hands of more than 500,000 subscribers, allowing agents to provide market insights and listings to consumers.
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Electronic lockbox and real estate management company SentriLock is partnering with Direct Offer to make the software company’s DO AudioTour product available to subscribers, it was announced Thursday.
SentriLock Chief Revenue Officer Andrew Sims said the deal puts DO AudioTour’s tools into the hands of approximately 500,000 subscribers, allowing agents to provide market insights and listing descriptions to consumers.
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“Partnering with DirectOffer marks a major milestone for SentriLock and directly advances our business plan to bring great functionality to more than 500,000 users across North America,” Sims said in a statement. “We know real estate is A global industry and are excited that thousands of agents across North America working with international clients will soon be able to benefit from this home travel technology and enhance the services they offer.”
Traditionally known as a lockbox company, SentriLock has grown to offer non-hardware products, including home display solutions and mobile apps for managing lock access for brokerages of all sizes.
The platform, formally known as SentriKey Showing Service, was designed with input from real estate professionals to help them organize and coordinate property showings, according to the company. When it launched in 2021, Inman reported that the tool would provide users with market data, scheduling options, a virtual assistant called SAM, client rosters, and inventory sharing options, among other features.
SentriLock partners with RentSpree in 2022 to expand its footprint in the property management space.
Direct Offer is a mobile-first app with three main business tools: DO AudioTours, Interest Grid and its namesake search experience, Direct Offer. The former uses artificial intelligence to translate any written MLS description into an audio description in more than 20 languages. The Interest Grid is designed to make the market transparent about the amount of interest in available properties.
“We are excited to partner with SentriLock, a leader in access technology and real estate technology partnerships, to bring our multi-language capabilities to more than 500,000 users,” DirectOffer founder and CEO Kathleen Lappe said in a statement. This integration will not only enhance the functionality of SentriLock’s products, it will also set a new standard for accessibility and user experience in the real estate space, and we are excited to be a part of it.”
Inman reviewed Direct Offer in 2021, noting that it “benefits from a careful balance on the edge of consumer search and broker marketing. The former is not an easy world to break into, there is too much competition. If you want to enter this category, you have to offer Some good stuff.
The company’s tools are available to more than 300,000 agents through a series of prestigious partnerships with RE/MAX, HomeServices of America, Leading Real Estate Companies of the World®, EXIT Realty and FIABCI-USA.
SentriLock is a wholly owned subsidiary of the National Association of REALTORS (NAR).
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