exist Inman Connect Las Vegas, July 30-August. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
As a real estate agent, you should create videos for your business. If you are looking for video content ideas, then this article is for you.
This article not only provides 24 unique titles and styles, but also includes real-life examples of these films that actually work in today’s market to deliver results and inspire your creativity.
Participate in the June INMAN Intel Index Survey
1. Instagram Green Screen Video
Instagram green screen is an Instagram reel or story in which the background of the video is replaced with a photo or video and the speaker appears in front of the replaced background.
As of this writing, these films are performing above average. The algorithm currently seems to be prioritizing these types of videos due to the increase in views for most pages.
If you’re not sure how to make one of these videos, a search on YouTube for “how to create an Instagram green screen video” will give you all the details you need to record your first video. If you’re looking for some inspiration for using these videos to capture leads with a “Coming Soon” listing map, check out the examples below.
Here’s an example of how Earl Endrich is using green screen footage to attract potential clients at his upcoming listing in Newark, Delaware.
2. Moving to (your city) in 2024? Everything you need to know
This title is SEO optimized for people who are considering moving to your city. The key is to highlight topics about your city that are of interest to potential buyers, such as schools, the local economy, weather, amenities, and of course, the real estate market.
Few agencies are better able to produce film content than Brad McCallum in Calgary, Canada, and this is a great example of one of the highest caliber productions.
3. Development Community Overview
Highlighting new developments allows you to be the first or first to highlight a neighborhood. This is an effective way to rank high in organic searches for your community and position yourself as an expert in that community. These videos may not set records for views, but the quality of those views is as valuable as any I’ve ever seen.
Noah Escobar’s video along 30A in northwest Florida is one such example. Don’t let the limited number of views on this community overview example stop you. He generated over $5 million in sales directly from the video before it reached 1,000 views. Check it out here.
Dan Parker from San Diego, California also provides a good model for how to properly format one of these videos in the example below.
4. What you need to know before moving to (your city or region)
This is the title of a video that ranks extremely high in organic searches for the city it mentions. It will also create curiosity in people considering moving to a specific area to click on the video. Here is an example of one such video from Lindsey Hammond serving West Georgia and East Alabama.
5. list videos
Listing videos are a cornerstone marketing tool for selling lists. They also act as an advertisement for future listings because potential sellers will see the quality of marketing you do for your listing. Brad MacCallum (also mentioned in the previous section) is from Calgary, Canada, and his business is based on YouTube listicles. Here’s an example from one of his listicle videos.
If you’re looking for an example of an Instagram Reel that highlights a listing trailer, look no further than this video created by Andrew Undem of the Baltimore metro area.
6. Tour a [$ price] Home is here [your city]
These videos generate viewers and are a great way to get more views by creating titles that pique the curiosity of potential viewers.
This is an example of the short film genre shot by Tyler Hassman in Calgary, Canada.
7. Trades of the week
One of the best ways to develop trust is through consistency. Highlighting the week’s deals helps maintain consistency, and it gives potential buyers a different home to consider each week.
These films should not be overproduced. The key is to find your own authenticity in these videos to increase your connection with potential buyers.
Jay Johnson has been gaining a growing social following every Friday by posting his “Friday Discoveries” events along 30A in Northwest Florida on Instagram, Facebook and LinkedIn. See an example here.
8. Interview with local builders
Builders rarely have video content that highlights the homes they build or information about their business. This is your opportunity to develop builder relationships in a unique way and produce content that potential buyers will love.
This is a great example of a builder interview that you can use as a model for the aforementioned Noah Escobar, servicing the 30A market in Northwest Florida.
9. Highlight local businesses
Your video content shouldn’t always be about real estate. Videos that highlight local businesses are a great way to help local businesses gain exposure, and they allow you to diversify your content.
Instead of tagging local businesses, invite them to collaborate on the post. This enables them to accept your invitation as a collaborator and have your video appear on their page with just one click. This increases the reach of your videos and provides them with free video content about their business.
To see a great example of an Instagram Reel highlighting local businesses, check out this example from Marie Boatsman from the Portland, Oregon, metro area.
Briggette and Jay Modglin of Denver, Colorado, provide an example of their new business highlight, Instagram Reel, shot on iPhone. This example is easily replicated.
10. Freebie Lead Magnet
A lead magnet is a message that a potential customer wants from you in exchange for their email address. These can be market reports, articles or service provider listings. If you’re looking for an example of this type of film that utilizes green screen footage, check out this video from Utah’s Paige Steckling.
11. Copy your most popular videos
One of the best ways to create video content that performs well is to provide viewers with more of the types of videos they watch. Check your Instagram grid and look for your most popular Reels or most viewed YouTube videos.
Identify the themes, styles, and formats of these popular films and videos. Just make more reels and videos in that theme, in that style, and in that format.
12. Community overview video
If you’re looking to take your farming career to another level, community overviews are an effective way to do so. These videos perform well in organic searches on YouTube, and they give you another way to stand out from your competition as a local expert in your specific community.
If you’re looking for an example of one of these community overview videos, check out this video from Kyler Ferris that highlights the community of The Woodlands, Texas.
13. Advantages and disadvantages of living in (your city)
This is another SEO optimized YouTube video title that will generate views.
Here’s an example of the pros and cons of a video produced by Bru Krebs in the Atlanta, Georgia, metro area.
14. Want to know what (price) will get you into (your city)?
Most of these videos are produced on social media and are very effective.
This is an example of such a video produced by Caroline and Chip Wasson of Destin, Florida.
The Speicher Group from Washington, D.C., Delaware, Maryland and Virginia provides another example of such a film here.
15. Most popular neighborhoods in (your city)
People who are considering moving to a certain area might search for “the most popular neighborhoods in the city they are considering moving to.”
Monica Church of Seattle, Washington, provides an outstanding example of this type of film.
Kimberly Lahodny provides another example of this type of film for Augusta, Georgia.
16. My favorite thing about living in (your city)
This is another YouTube video title that people considering moving to your city might search for. This video provides another way to capture potential customers early in the buying process via YouTube.
For an example of these videos, watch this video produced by Cameron Geesaman of Indianapolis, Indiana.
17. Move from X to [your city]
Identifying a feeder market that has a lot of people coming into your area and creating a very specific video title can produce highly targeted results.
David Goodman of Nashville, Tennessee provides an example of one of these videos here.
18. Living in X with [your city]
Another popular search term that provides targeted perspectives.
This is an example video created by Levi Lascsak, one of the best agencies to look for inspiration when building a video-driven business. It shows the difference between Frisco, Texas and Plano, Texas.
19. Should I sell my house now? Stories from other people with the same problem
This is a video for homeowners considering selling. Christian Walsh from Southern California provides an example of such a film here.
20. Most expensive neighborhoods in (your city)
If your target customers are luxury buyers in your area, then you should create this video.
A perfect example of this type of film is produced by Nelson Gonzalez from Miami Beach, Florida.
twenty one. a fancy video
People do business with people they like. By sharing behind-the-scenes videos of you, you’ll become more approachable and likeable. This is an example of a scroll from One Team of William Raveis Real Estate in Connecticut.
twenty two. Customer Appreciation Event Highlights
Customer appreciation campaigns are one of the best ways to generate referrals and repeat business. Documenting these events is a creative way to show off the fun side of your business.
Here’s a sample video from Heidi Harris of Raleigh, North Carolina, documenting her annual girls’ out party.
twenty three. How much does it cost to live in (your city)
Cost of living is a common question among potential buyers. Here’s an example video detailing the cost of buying a home for Krys Benyamein in a suburb of Los Angeles, California.
24. Unsolicited Video CMA
An unsolicited CMA is a home value assessment analysis provided to the homeowner without requesting it.
This is done by recording your screens and walking homeowners through a valuation analysis, utilizing Google Earth to capture their attention, MLS comparisons, and an estimated seller equity sheet that covers common closing costs sellers may expect in your area ).
This strategy has brought me over $11 million in new listings. To view an article that fully explains the step-by-step process for implementing this strategy, click here.
Videos are the best way to build your brand, connect with your ideal customers, and generate quality leads. Get inspired. Get creative. And start creating the video content your ideal customers want and need.
Jimmy Burgess is CEO of Berkshire Hathaway HomeServices Beach Properties in Northwest Florida. Connect with him on Instagram and LinkedIn.
