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If you’re like most real estate agents, you’re a regular user of social media. When you have a new listing you post a few photos, and then when you sell the property you post a few again. There’s nothing wrong with that, but if you want to get the most out of your social media pages, you need to engage your audience and post regularly and consistently.
Here are nine ideas you can use to create endless content that can help you connect with your audience, build your brand, and grow your business.
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1. Re-introduce yourself
Believe it or not, there are people in your natural market who have no idea what you are doing, no matter how many times you announce it to the world.
Some people may forget, while others may simply misunderstand what you did or where you did it. Take this opportunity to introduce yourself and share what you do as an agent, including the types of properties you specialize in and the geographic areas you serve.
2. Visit home
You’re used to giving home tours to your clients in person, so why not give them a tour on their social media page? Let your viewers see a home from your perspective. Point out things you notice to give viewers an idea of what to look for when touring a home.
If you’re hosting an open house, use your downtime to go live and show people instantly.
3. Talk about home style and systems
Don’t wait until you have a list to talk about the features and systems of the house. If you’re walking down the street and see a beautiful house or unusual architectural design, show it to your stalker.
If you’re traveling, point out some of the differences between the styles of homes in your local market and those elsewhere. The more time you spend in real estate, the more you learn—and your followers value (and are interested in) that knowledge.
So get in front of the camera and explain the difference between a radiant heat system and forced air, show them what a gas tank looks like, or provide quick tips on how to spot knob-and-tube wiring.
4. Highlight local businesses
It’s always a good idea to engage with your local community, so next time you’re out shopping, highlight local businesses on your social media pages. Introducing your followers to your favorite restaurant or retailer is a win-win that helps you engage with your audience and promote local businesses.
5. Republish or repurpose old content
Sometimes, you just don’t have new ideas. This is the perfect time to republish or repurpose old content. If you post regularly and gain new followers, they may not see some of your older content. Take this opportunity to repost content you shared months ago, or if you prefer, you can simply repurpose old content with new content. In the worst case scenario, you could even retweet someone else’s content.
6. Share your thoughts on market conditions
Everyone wants to know what’s going on in the market, and who better to tell them than you? You can share data from a market report or simply tell your audience what you think about the market and the trends you’ve noticed.
Expert Tips: Check your local MLS for free real estate market statistics and charts.
7. Share home decoration ideas
Homeowners are often looking for decorating ideas, and while you (probably) aren’t an interior designer, you can still share ideas to get inspired.
If you follow an architect or interior designer on social media, retweet some of their content and tell your audience why you like it.
If you’re at a friend’s house and like the way they decorated their room, share it with your followers.
8. Provide advice to homeowners
Everyone wants to save money, and your listing prospects will thank you for sharing valuable advice on how to cut home-buying costs.
You can remind homeowners of the homestead exemption weeks before the application deadline (this varies by location, usually between February and May), share tips for reducing summer and winter electricity costs, or talk about which upgrades tend to Will incur additional costs.
9. Work with another real estate professional
As you know, buying, selling, and maintaining a home requires a small army. In addition to real estate agents, there are mortgage lenders, title agents, attorneys, inspectors, appraisers, surveyors, photographers, stagers, and more.
Your social media content doesn’t always have to be a solo act. Try working with another professional to give your audience a valuable perspective on someone they might work with on their next deal. Not only is this a great way to vary your content, but it also helps you build relationships and expand your reach to your guest audience.
One of the founding partners of the real estate team I work with has a saying: “Your clients have to buy you Before they buy a house. Don’t forget to be your truest self.
Most of us rely on our organic markets to generate business, but we often run our social media pages like they’re targeting strangers. Sometimes the posts that get the most engagement have nothing to do with real estate and everything to do with you personally. So, live your life and let your audience know who you are, not just your job.
Jonathan Pressman is a real estate agent who writes on a wide range of financial topics. Connect with him on LinkedIn and Instagram.
