Participation online is not a one-and-done thing, writes Mauricio Umansky. It’s about consistent effort and effective communication.
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In real estate, every connection counts. Your next customer could be someone you meet on the subway, at an event, or online.
The good news is that the digital age has given us powerful tools for building relationships and nurturing leads. However, just going through the motions is unlikely to bring you the valuable leads and connections you’re looking for.
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You need to engage wholeheartedly to truly connect with your audience. Here are some innovative strategies to help you stand out and truly connect with your online presence.
keep it real
It may sound cliche, but being yourself is one of the most powerful things you can do online. People want to connect with others—to connect with them in real ways that go beyond the surface level. You have the opportunity to make real connections by being true to yourself and using your voice.
I’ve been trying to do this my entire career – whether it’s on social media or reality TV – and what I’ve learned is that honesty and vulnerability will get you far.
Make a good first impression
Make sure your online strategy makes a good first impression. A quick look at your social media accounts or email marketing and your audience should get the message that you are in real estate and should also understand who you are and what your style is – it’s about conveying that you are a professional Information expertise and yourself.
Make sure your profile remains up to date and fresh. High-quality photos and compelling copy matter!
Harnessing the power of content marketing
In the digital space, quality content is king – your audience is looking for content that adds value to their lives, whether it’s information or entertainment. Consider what content will resonate with them and incorporate it into your content calendar.
Whether it’s a blog post about market trends, a video tour of your property, or an infographic detailing the buying process, find the information they’re looking for and give it to them. If you hit your goals, you’ll build trust with them and they’ll come back asking for more.
Make it a two-way conversation
Engagement isn’t just about posting content; It’s also about inspiring interaction. Respond promptly to comments and messages, ask questions that your audience can respond to, and show genuine interest in their needs and feedback. Engaging in conversations helps build stronger relationships and the connection they are seeking.
Don’t forget about email marketing
Email is still important. I recommend sending out a regular newsletter with market updates, new listings, valuable tips, and insights into your life and passions. Be consistent and customize it to your specific goals, brand voice, look and feel.
willing to adapt
Engagement strategies should be dynamic, so monitor your analytics and make adjustments if necessary. What types of content resonate best with your audience? What markup is missing? Based on this feedback, be willing to adjust your strategy to improve your online presence.
If you don’t want to get engaged, that’s okay. Participating online is not a one-time endeavor but an ongoing process, so keep up the good work. Remember, meaningful connections are at the heart of it all, so be creative, be yourself, and live in the moment.
Mauricio Umansky is the founder and CEO of The Agency in Los Angeles. Connect with him on Instagram.
