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Goldman Sachs’ in-depth research shows that generative artificial intelligence will affect online consumer habits in multiple sub-sectors, including digital advertising, e-commerce, cloud computing, online travel, entertainment, education technology and online dating.
Initially, large cloud providers may benefit The biggest contribution comes from the widespread adoption of artificial intelligence among consumers.
“Over the next two years, we estimate that the capex intensity of major hyperscale provider AWS will increase (NASDAQ: AMZN), Yuan (Nasdaq: Target) and Google (NASDAQ: Google)(NASDAQ: Google) – Total capex will increase from $84B (17% of total revenue) in 2023 to $140B (22% of total revenue) in 2025 as hyperscalers will remain opportunistic and seek to serve customers higher Performance computing requirements.
“The return on these investments will develop over time, but in our view cloud providers are the immediate near-term beneficiaries of the shift to AI as they generate revenue from these workloads,” the report said.
Goldman Sachs expects a web powered by generative AI to change the way consumers interact in countless online environments, especially with the rise of more powerful AI assistants.
“Longer term, we do see the potential for new device form factors (AR/VR glasses and headsets, other wearables) and the integration of AI assistants within these devices to supplement or replace mobile devices as the primary network access point consumer (similar to mobile devices replacing PCs),” Goldman Sachs said.
New monetization models are also expected to be created. For example, generative AI tools can expand the potential of the creator economy. Data permissions for building models should also be increased, like the deal between Google and Reddit (RDDT). Providing high-quality AI capabilities is another revenue avenue.
Online shopping patterns will also change. Browsing and manually scrolling through items will largely be replaced by artificial intelligence assistants or algorithms that direct shoppers directly to specific items.
“As the discovery process is outsourced to artificial intelligence, providers of content, goods, services, etc. may lose direct relationships with consumers,” the report found.
Several companies have launched generative AI shopping assistants, such as Amazon’s Rufus, Etsy’s Gift Mode, eBay’s Magical Listings, and Instacart’s Ask Instacart.
Search behavior will also change with the rise of AI assistants and AI-integrated applications.
“While it is too early to judge the long-term evolution of search, we believe Google is well-positioned to take advantage given its existing user and publisher scale, unique data, AI capabilities and competitive advantages in infrastructure Preparation for this early shift to artificial intelligence.
The introduction of AI-assisted tutors has transformed learning platforms such as Chegg (CHGG) and Duolingo (DUOL).
Finally, the report finds that online dating apps may also undergo a radical transformation with generative artificial intelligence. Examples include generative AI writing pick-up lines or conversations, building dating profiles, acting as a dating coach, and even writing breakup messages.
