Believe vows to “continue to expand” in Greater China, appointing Charles Liu as general manager and Rebecca Dong as general manager of key market operations
Believe has appointed Charles Liu as the group’s general manager of Greater China, reporting to Sylvain Delange, Believe’s president of Asia Pacific, and appointed Rebecca Dong as managing director of operations in Greater China.
Charles Liu is based in Beijing and is responsible for formulating and leading Believe’s revenue growth strategy in Greater China, focusing on the deployment of the group’s high-quality products and M&A strategies.
In this role, Charles Liu also focuses on growing Believe’s artist and label roster, as well as building relationships with local digital services.
Reporting to Charles Liu, Rebecca Dong leads the implementation of the Greater China strategy, including managing all operations, DSP partnerships, finance, legal and human resources.
Sylvain Delange, President of Believe Asia Pacific, said: “Greater China is a market that is both exciting and challenging, and Believe’s unique approach can make a significant contribution to accelerating the rise of a strong, diverse and prosperous local music ecosystem. Like we do in many other music ecosystems in the Asia Pacific market.
“With Charles’s long and successful career and continued deep roots in the local music ecosystem, and Rebecca’s strong operational leadership to drive our growth in the region, we are optimally positioned to drive Believe’s growth in Greater China. Continued expansion.
“Believe” by Sylvain Derange
“With Charles’s long and successful career and continued deep roots in the local music ecosystem, and Rebecca’s strong operational leadership to drive our growth in the region, we are optimally positioned to drive Believe’s growth in Greater China. Continued expansion.
Believe’s Greater China operations team consists of more than 80 people, with offices in five cities in the region, providing services to more than 250 artists and 300 brands.
IFPI recently ranked China as the fifth largest recorded music market in the world in 2023. US$1.4 billion Of recorded music trade revenue last year, annual revenue in China grew by more than 25% annual increase over the past two years, according to the trade body.
Charles Liu, Managing Director of Believe Greater China, added: “I am very excited to join Believe and face the dynamic and challenging music market in Greater China.
“I am eager to use my professional skills to provide more help and creative opportunities for more talented artists and their excellent works, and to contribute to the prosperity and development of the music market in Greater China.”
Liu Chaoyang has more than 20 years of experience in the entertainment industry.
He served as the head of the International Department of Avex Taiwan (1998-2002), Artist Director of Rolling Stone China (2010-2012), General Manager of Linfa Records China (2014-2015), and Director of Girl Idol YY.com Group (2015-2017). . Before joining Believe, he served as the general manager of Sony Music’s domestic business in China.
Rebecca Dong specializes in operations, business development and general management and brings more than 20 years of management experience to Believe. Before joining Believe, she served as Chief Operating Officer of Stanley (MBKP Portfolio) for more than 3 years, served as Vice President of Greater China at Nielsen for 4 years, and served as General Manager at Education First for 7 years.
Rebecca Dong, managing director of operations for Greater China at Believe, added: “This is a fascinating time for the music industry in Greater China and I’m delighted to be joining Believe in the next phase of growth in the region. development, which will undoubtedly facilitate the rise of a new generation of talented music executives, artists and labels.global music business
