An independent brokerage and former Century 21 franchise just transferred affiliation to RE/MAX. These measures come at a time when competition for talent is fierce.
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Coldwell Banker and Keller Williams had big recruiting wins last week. Now, it’s RE/MAX’s turn.
That’s because the franchisee just announced the acquisition of two different brokerages in Ontario, Canada. Recently, a company with more than 200 agents joined from Century 21 and will now operate under the name RE/MAX President Realty. The franchise is located in Brampton, Ontario.
Brothers Gurcharan Garry Bhaura and Sukh Bhaura run RE/MAX President Realty. In a statement, they cited RE/MAX’s technology, network, marketing resources and other factors as reasons for their decision to switch brands.
Gurcharan Gari Bhaura
“this [RE/MAX affiliation] will drive our business forward and provide unparalleled opportunities and support to our teams and customers. Together we will achieve extraordinary success in our real estate journey.
Both brothers have extensive experience in the industry, with Gurcharan Garry Bhaura currently serving as vice-president of the Canadian Real Estate Association. He previously served as Chairman of the Toronto Regional Real Estate Board. Sukh Bhaura has worked in the commercial real estate field for 20 years and is currently the Vice President of CCIM Central Canada Chapter.
RE/MAX President Realty’s debut comes just days after Davenport Realty, a previously independent brokerage also based in Ontario, joined RE/MAX. In this case, the company brought on 130 agents to the brand and opened two RE/MAX Icon Realty brokerages. Owners Steven Smith, Wes Watson, Dan Porlier and Brad Howard said in a statement that the new brand affiliation will bring “unparalleled opportunities” to their company.
Wes Watson
“This will provide us with many competitive advantages in the local real estate market,” Watson said. “Including enhanced brand recognition, access to a comprehensive technology toolbox, and an extensive referral network.”
RE/MAX’s two recruiting wins come at a time when competition for talent in the industry is fierce. Of course, competition has always been a part of the real estate industry, but the market slowdown over the past few years has shifted the focus of many brands to star agents and teams with proven track records.
In fact, many of the recent job announcements from Coldwell Banker, Compass, and others focus on individual names rather than numbers. This in turn makes the big numbers RE/MAX just announced all the more compelling.
Email Jim Dalrymple II
