Amid growing pressure on President Joe Biden to drop out of the 2024 race, his campaign has announced a massive $50 million media offensive targeting voters in swing states.
The campaign said the media blitz will target Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin.
In addition, the campaign said it will launch an “aggressive, targeted campaign” to appeal to young and diverse voters, which will also include the president’s “aggressive travel plans.”
He will travel to each battleground state with Vice President Kamala Harris, the First Lady and the Second Gentleman.
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President Biden and First Lady Jill Biden gesture to supporters with the word “Vote” emblazoned on their skirts during a post-debate campaign rally on June 28, 2024 in Raleigh, North Carolina. (Alison Joyce/Getty Images)
The “aggressive” campaign announcement comes after Biden told a group of Democratic governors that he planned to stop scheduling events after 8 p.m. in order to “get more sleep,” according to The New York Times.
The 81-year-old president is the oldest president in the history of the United States. His disastrous performance in a debate with former President Donald Trump reportedly sent Democrats into a “panic,” with many donors refusing to give to the party unless Biden withdraws.
Still, Biden’s campaign boasted of its “record-breaking” fundraising of $127 million in June, saying it was taking advantage of “a huge infrastructural advantage over the Trump campaign and the RNC to be on the ground.” New efforts”.
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A survey by The New York Times and Siena College showed that Trump’s debate performance improved significantly.
Polls show that among likely voters nationwide, Trump currently leads Biden with a support rate of 49%-43%, which is 3 percentage points higher than the support rate of the previous Republican presidential candidate. New York Times/Siena College Poll Since a week ago.
President Biden and former President Trump. (Wyn McNamee/Getty Images/Michael M. Santiago/Getty Images)
Among the larger group of registered voters, Trump’s lead over Biden is as high as 49%-41%.
However, Biden remains firmly committed to his re-election bid. During a Fourth of July celebration at the White House, Biden said “You got me, man” and “I’m not going anywhere” in response to the crowd’s chants of “We need you.”
In a push this month, Biden’s campaign said they will target “issues that will define this election,” such as “women’s rights to make their own health care decisions, economic relief, and support for middle-class and working-class families.” Opportunities, and threats from Donald”. Trump has challenged our democracy and the rule of law. “
Supporters listen during a campaign event for U.S. President Joe Biden at the North Carolina State Fairgrounds, Friday, June 28, 2024, in Raleigh, North Carolina. (Demetrius Freeman/The Washington Post via Getty Images)
The campaign also plans to use its large budget to host major events in July, including NBC’s televised Olympics, Macy’s Fourth of July fireworks show and the season premiere of “The Bachelorette.”
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The campaign’s spending is part of their ongoing efforts to attract “diverse” voters who they say are the backbone of their government.
Biden will kick off his new initiative with a visit to Madison, Wisconsin, on Friday. He will speak at campaign events with supporters. His campaign said he will be joined by Gov. Tony Evers, Congressman Mark Pocan and others.
After Biden speaks at the event, he plans to sit down for an interview with ABC News’ George Stephanopoulos.
Get the latest updates on the 2024 campaign, exclusive interviews and more in our Fox News Digital Election Hub.
Fox News’ Paul Steinhauser contributed to this report.
