Universal Music Australia, Australian/Yorta Yorta artist Briggs and Murri Man Linc YowYeh from Darumbal/Goreng Goreng/South Sea Islander heritage launch Irruk Birruk, a new label aimed at educating Aboriginal and Torres Strait Islander communities music.
Irruk Birruk is a non-profit organization with artists nominated to join the service by Briggs and Linc.
In addition, legal support is provided by media arts lawyers, publishing agency is provided by Universal Music Publishing, and global digital distribution is provided by Virgin/Ingrooves, a subsidiary of Universal.
UMG describes the new label as “an industry-first initiative to make local music more accessible.”
According to UMG, Irruk Birruk’s name is taken from the Yorta Yorta language, meaning “yesterday” – “reflection”[s] focusing on the music of the past” but “also aims to protect Aboriginal songs and stories from being lost to history and provide them with a platform to share their musical stories and voices”.
UMG says it will also create “unprecedented opportunities for local artists to share their music with a global audience”.
The program has released more than 150 records, providing distribution to artists such as Colored Stone and Dave Arden.
UMG says the label’s goal is to serve more Indigenous artists who haven’t had the chance to share their songs with the world in the streaming age.
Adam Briggs, founder of Aboriginal record label Bad Apples Music, who played an important role in the development and success of Irruk Birruk, said: “Adaptation has been a cornerstone of our culture for thousands of years. It is the North Star of our existence, and song It’s how we communicate.
“My intention with IRRUK BIRRUK is to ensure the next chapter for Aboriginal artists is strong, uninterrupted and sustainable.”
Adam Briggs, Bad Apple Music
Briggs added: “This is where we preserve and nurture truth, it’s where we forge history, and I want to ensure that our musical history is remembered and celebrated – now and forever.
“My intention with Irruk Birruk is to ensure the next chapter for Aboriginal artists is strong, uninterrupted and sustainable. A home where we can continue to share our songs with the world for thousands of years.
“This is a unique model that essentially recognizes and recognizes the unsung heroes and pioneers of this industry.”
Lin Youye
Linc YowYeh said: “This is a unique model that basically recognizes and recognizes the unsung heroes and pioneers of this industry.
“This is an opportunity to pay tribute to the musical journey and legacy of every artist Irruk Birruk has highlighted, and I loved being a part of its creation.”
Photo credit: Daniel Budd
“We acknowledge and respect the importance and lasting impact that Aboriginal people have had over the years in shaping culture, community, expression and connection through music.”
Sean Warner, Universal Music Australia
“We recognize and respect the importance and lasting impact that Aboriginal people have had over the years in shaping culture, community, expression and connection through music,” said Sean Warner, President and CEO of UMA.
“Our purpose is to help them tell their stories, share their identities and amplify their voices to enrich the capabilities of all Australians in recorded music, music publishing, merchandising and audiovisual content.
“This is reflected in our recently launched Reflecting Reconciliation Action Plan, where we are committed to creating opportunities, programs and support networks for Aboriginal and Torres Strait Islander people so that we can continue to implement responsible practices across our workforce, communities and transformation of meaning.
“The launch of Irruk Birruk marks an important milestone in our commitment to supporting homegrown talent and promoting cultural diversity in the music industry.”
Liam Dennis, Universal Music Australia
Liam Dennis, managing director of UMA Catalog, said: “The launch of Irruk Birruk marks an important milestone in our commitment to supporting homegrown talent and promoting cultural diversity in the music industry.
“We believe in the power of the arts to shape culture and spark positive change within communities. By leveraging our global network, Irruk Birruk will bring greater exposure to Aboriginal music and will provide Aboriginal artists with broader access. audience. In the future, it also ensures that ownership and control of the recording remains with the original creator.
“We know there are many Australian Aboriginal artists who have recorded works from the past that simply cannot be found on digital services, and we are pleased to unlock these recordings to ensure these songs and stories are preserved for future generations.”global music business
