A new way to build a list without one

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Are you tired of paying 20% ​​to 40% to portals and lead generation companies to list leads? Would you like to know which properties in your market area are most likely to come on the market in the next 90 days? Are you looking to get into the cash buyer and real estate investment market looking for listing leads?

In February 2024, Craig Rowe’s Intel column reviewed Realeflow, a leading artificial intelligence investment software that has more than 200,000 users and has completed more than $10 billion in transactions. Here’s what Luo had to say:

Realeflow, a software company that applies artificial intelligence-powered predictive analytics and machine learning to identify seller activity, has released a new version of its artificial intelligence that allows investors and agents to identify a person’s likelihood of selling “virtually any residential property within 90 days.” sex”. United States” by processing 136 billion data points that combine more than 40 years of sales data with corresponding demographic and socioeconomic indicators.

Investors can search based on location, price and square footage to get three scores for each potential property’s status within the next 90 days. These scores include a “retail score,” which is equivalent to the chance that a home will sell for close to its estimated value; a “wholesale score,” which assesses the likelihood of a property selling at a discount; and a “rental score,” which assesses a property’s ability to be rented.

How Leadflow helps you get more listings

On April 30, 2024, Realeflow will be launched Leadflow Artificial Intelligence Agent, its 11th generation of residential real estate artificial intelligence software. Backed by 20 years of investor data on what events lead to a property being listed for sale, Leadflow’s generative artificial intelligence analyzes more than 160 billion data points to determine its retail, rental and wholesale “saleability” scores.

I recently sat down with Greg Clement, founder and CEO of Realeflow, to learn more about how Leadflow AI Agent can help agents get more listings. We also discuss how residential agents are creating a whole new source of listing leads in the residential investment space, which currently accounts for 29% to 30% of all single-family home sales. Latest data from Corelogic.

How Leadflow “Sellability” Scoring Works

As Rowe points out, the availability score functions much like a credit score in that it determines which properties are most likely to come on the market within the next 90 days. Ratings range from 0 to 1000.

“The way we look at sellability scores is that 500 is the median. Any score below 500 has a lower than average propensity to sell, and anything above 500 has a higher average propensity to sell,” Clay said Mente said.

“So we assume that approximately 500 single-family properties sell 1% every 90 days. When we get to 600, that number jumps to 4%, by 700 it’s in the 8% range, and by 900 to 1000, 16% to 17% of these properties will sell in the next 90 days.

Unlike shotgun marketing that uses Facebook, direct mail, door knocks, bus benches, billboards, or TV spots to send out to everyone but only generate about a 1% return, using Leadflow’s artificial intelligence, you can target your market For properties that are most likely to be sold in the future. This approach can significantly increase your listing conversion rate and save you time and money.

How Leadflow’s AI was born

Clement credits the idea for Leadflow’s generative AI to a successful Chicago investor who told him that the only marketing he did was to people who were at or near retirement age and had subscribed southern living meterMagazine.

Based on that conversation in 2019, Clement returned to his team looking to give back. The team agreed that artificial intelligence will play a key role in investing and residential real estate sales in the future. This led them to develop the first generation of predictive artificial intelligence that surpasses any human at locating and evaluating data.

“Predictive AI can find patterns in data that humans can’t find, no matter how good they are. We can’t process billions of data points at once and then score nearly every residential property in the United States,” Clement said. “We found that over time, a number of small factors led people to put a ‘For Sale’ sign in their front yard.”

To illustrate this point, “One of the interesting patterns we found is that the age of the development, the age of your house and when you built or bought it all matter because when your neighbors start selling their properties, many others will be selling in the next few years. Follow suit this year,” Clement said.

He went on to explain that these factors could be caused by a school falling in rankings, property taxes increasing more than surrounding areas, or if four people live in a house and then a few years later that number drops to two.

“When kids go off to college, our AI can look at the data and create new data elements, like ‘empty nesters’.

One of the most unexpected findings from their artificial intelligence was that “proximity to a cemetery” can have a negative impact on saleability. In contrast, “covered porch” improves the saleability score.

Timing is everything: How Leadflow differs from portals and lead generation companies

Zillow, Realtor.com, and several other lead generation companies sell personally curated buyer and seller leads with a deeper understanding of the funnel or their decision-making process.

Leadflow’s artificial intelligence provides predictive lead qualification by providing key metrics that will guide you to potential sellers at the best time to obtain listings. The algorithm uses more than 160 billion data points and is designed to identify potential sellers before they contact the portal. This advantage is especially beneficial for investors, rehabilita- tors and stock traders.

Their AI Pro product is $199 per month and gives users access to up to 10 AI zip codes and 10,000 downloads per month. The image below provides a list of 20 different lead types that agents can search for.

Other features that make Leadflow different from other lead generators include:

• 250 LeadTrace Points (Once you identify the person you want to contact, LeadTrace will provide you with the phone number and email address of the potential lead.)
• Access their CRM to track data.
• Transaction reminder (Investors and agents can instantly deposit and withdraw trades that meet their exact trading criteria and start running immediately so they can get the best deals first.)
• Zapier integrates with many other apps.

As Clement observes, “No agent or investor has exactly the same criteria.” Leadflow lets you hunt for the types of leads that best fit your unique market and skill set.

Which lead types perform best in today’s market?

Here’s information on which of the 20 lead types Realeflow currently sees in its data is performing best in today’s market.

bored investor

A “boring investor” is an absentee owner who owns the property but does not live in it.

“So, 99 percent of the time, it’s going to be a rental property, and in many cases, they’ve owned the property for 15-20 years or more,” Clement said. “They’re emotionally disconnected from the property, they’ve taken a lot of depreciation over the years they’ve owned it, and now is a great time to put these properties on the market.”