Music streaming giant Spotify is expanding its artificial intelligence-driven “DJ” feature to bring personalized music recommendations and reviews to Spanish-speaking users around the world.
The move comes after a significant increase in discussions about Spanish-language DJs on social media, with an increase in the number of discussions 215% Spotify said that in recent months MBW in an email statement.
Spotify’s DJ feature launched in beta in February 2023, providing a personalized listening experience powered by artificial intelligence. Spotify described it during the launch process as an “AI DJ in your pocket” that acts as a “personalized AI guide that knows you and your musical tastes well enough to choose what to play for you.”
The DJ provides curated playlists and insightful commentary on selected tracks and artists. In August 2023, Spotify announced its global expansion.
Original English DJ, dubbing artist Xavier “X” Jerniganwill now join Olivia “Levi” Quirosroa Be the voice of the new Spanish DJ. Spotify says artificial intelligence-powered Livi is not just a voice, but a seasoned music expert with extensive experience in the industry.
“After an extensive international casting process, Livi’s voice resonated most with listeners, and with constant feedback on her relevance, users felt like they were hearing music recommendations from a friend.”
Spotify
“Livi is currently the Senior Music Editor at Spotify in Mexico City, but she is also a music expert who has spent her entire career in the music industry. After an extensive international casting process, Livi’s voice was determined to be the one that would resonate best with listeners, With constant feedback on her relevance, users feel like they’re hearing music recommendations from friends,” Spotify said.
Spotify said the Spanish-speaking DJ will allow the company to connect with millions of Hispanic listeners and give them new ways to experience the platform. The feature will initially be available to premium users in markets where DJ is currently available, and the company plans to expand the feature to select Latin American countries and Spain.
The move marks Spotify’s continued push into the field of artificial intelligence. Back in April, Spotify launched another AI feature: a playlist generator based on text prompts.
this Artificial Intelligence Playlist The tool allows users to describe their desired mood or theme in just a few words. For example, they could enter “an indie folk playlist that gives my brain a warm hug,” “relaxing music that gets me through allergy season,” or “a playlist that makes me feel like the protagonist.” An AI playlist generator will then select songs that match the prompt.
Most recently, Spotify co-founder and CEO Daniel Ek says have 8 billion User-curated playlists on Spotify, 725 million Created only from the beginning of 2024.
global music business
