universal music groupVirgin Music Group has appointed Justin Bumper Reeve as senior vice president of global sync at Virgin Music Group.
In his new role, Reeve will lead a global team that creates opportunities for Virgin Music Group’s artists and labels in advertising, film, television, trailers, video games and more.
Reeve is based at Virgin Music Group’s global headquarters in Los Angeles.
Reeve joins Virgin Music Group from Hidden Track Music, a boutique music placement and sync licensing company he founded in 2008.
During his tenure at Hidden Track, Bumper worked with some of the world’s most respected labels, including Big Brother Recordings, Dangerbird, Kitsuné Musique, Mom + Pop, Neon Gold, OWSLA and Mushroom Group, as well as critically acclaimed artists such as Alt- J. CHVRCHES, Courtney Barnett, Fitz and the Tantrums, Haim, Major Lazer, Oasis, Sturgill Simpson, The Temper Trap, Tom Morello and Vance Joy, among others.
To date, Reeve has signed over 2,500 artists for sync and has licensed and/or negotiated over 10,000 sync uses, generating over $75 million in sync licensing revenue.
Since joining Virgin Music Group, notable sync performances include BTS’s “Dynamite” from Despicable Me 4, NewJeans’ “ETA” for Gucci, and bbno$’s performance at Mountain Dew’s Baja Blast Super Bowl. “edamame (feat. Rich Brian)” advertisement, and “Daylight” designed by David Kushner for Armani Acqua de Giò.
“Bumper is one of the most successful and respected creative sync executives in the industry,” said Jeremy Kramer, executive vice president of global marketing for Virgin Music Group.
“Bumper is one of the most successful and respected creative sync executives in the industry.”
Jeremy Kramer, Virgin Music Group
Kramer added: “He has proven invaluable to our label and artist clients around the world, having worked with global blue-chip brands and some of the most commercially successful films and television shows.”
“Virgin Music Group has assembled an incredible team of experienced executives around the world, working with some of the most important labels and artists in our industry.”
Justin Bumper Reeve
Reeve added: “This is a dream job. I have worked diligently and passionately in the independent field for nearly two decades, and every endeavor and challenge has prepared me for this opportunity on the global stage.” .
“Virgin Music Group has assembled an incredible team of experienced executives around the world, working with some of the most important labels and artists in our industry.
“I look forward to creating revenue opportunities for our clients to expand their audiences around the world.”
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