Learn more about this Tyler, Texas agent who leads by example and fosters a culture of excellence and growth for her agents.
Held July 30-August at Inman Connect Las Vegas. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
Have you received Inman’s Broker Edge? Make sure you’re subscribed here.
Name: Vanessa Griffin
title: Managing Partner, Broker
experience: 20 years of industry experience, 10 years of brokerage experience
Place: Tyler, Texas
Brokerage company name: taylor agency
Team size: 6
Parties to the transaction: 122 faces (2023)
Sales volume: $55 million (2023)
What are 3 reasons why you should be in the broker spotlight?
- As an agent, I take great pride in developing and coaching my agents to achieve success. I am very passionate about supporting their growth, leading by example, and fostering a culture of excellence within our teams. It gives me great joy watching my agents thrive and achieve their career goals. I make it a priority to be available to them at all times to provide guidance, encouragement and strategic insights to help them launch their careers in real estate with confidence and proficiency.
- I am passionate about real estate. This passion inspires my ongoing pursuit of industry knowledge and innovation. I use my expertise to guide clients through complex transactions, provide strategic insights and deliver exceptional results. My hands-on involvement ensures that each client receives the highest level of expertise and care.
- Throughout my career, I have consistently delivered outstanding results for my clients. Whether negotiating a deal or providing comprehensive support throughout the buying or selling process, my focus remains on achieving the best possible outcome.
What is your most important piece of advice for a newly licensed broker?
Prioritize implementing strong systems from the start. Investing early in reliable systems and processes can lay a solid foundation for your brokerage’s success. Whether it’s a CRM tool for customer management, marketing automation or transaction management software, installing these systems can streamline operations, increase efficiency and support sustainable growth.
Employ technology that aligns with your business goals and adapt as needed to stay competitive in the dynamic real estate market.
What makes a good leader?
Great leaders in real estate excel at fostering a collaborative culture and staying on top of industry trends, including technology. I believe in creating a collaborative environment where team members feel valued and empowered to contribute.
Keeping up with technology and industry advancements is vital; as a lifelong learner, I ensure we are well-informed and equipped to provide an exceptional service. I also strive to always lead by example, inspiring my agents to hold themselves to high standards and innovate for the benefit of our clients.
What’s the one thing you wish every agent knew?
One thing I wish every agent knew is the critical importance of their database. Your database is your real estate lifeline. From the moment you start, prioritize building your CRM. It doesn’t need to be the most expensive or complicated; there are many affordable options for organizing your contacts and interactions efficiently.
The key is consistency: update and interact with your library regularly to cultivate relationships and stay focused. Set achievable goals for adding new contacts on a daily or weekly basis to ensure steady growth and continued customer contact.
Email Christie Murdoch
