Is it still rude to talk about politics? Maybe not, says social media expert Jesse Healy, and talking about it might get you more followers than you think.
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It has been said that religion or politics should never be discussed in a polite setting. However, it may be time to rethink this rule, especially for real estate agents in the digital age.
As professionals, most of us are used to avoiding topics like politics, especially on social media, which is still often considered social media. Mistake many people.
However, I completely disagree with this view. This may feel like a safer option. After all, remaining neutral in heated conversations about politics, religion, and other topics considered high-stakes can cost you—or at least it seems that way. But don’t let the angry comments fool you. Believe it or not, saying something controversial is usually rewarded.
Time and time again, brands take strong stances on hot topics, and it helps them more than it hurts. If there’s an old saying that’s true, it’s this: “There is no such thing as bad publicity.”
Small businesses and brands often think these are the risks and rewards that come with big brands. Things are different when dealing with people you see and interact with every day. I’m not going to say that’s not true, but I think that’s exactly why talking about politics is more important for small businesses. When people get to know you, what you say takes on the weight of your personal integrity and matters even more to those who listen.
Discussion about the world and communities around us is the responsibility of all of us, and the ability to have civil discussion is quickly disappearing, as nearly everyone has observed during this tumultuous election year. Remaining silent and ignoring the elephant (or donkey) in the room is not helpful; we need leaders, especially at the local and community level, to lead and set examples on how to share ideas and opinions without attacking others .
Why you should talk about politics
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In today’s noisy digital world, authenticity is crucial. People want to know the real you and what you stand for. By sharing your political views, you can show your audience that you are more than just a business, you are a person with beliefs and values. This can create a deeper connection with your followers, who may share or respect your views.
In the long run, you will gain more followers than you lose
Yes, you may lose followers who disagree with your stance, but those who stay or join you because of your views are likely to be more engaged and loyal. They see you as a spokesperson for their own beliefs and are more likely to support and promote your business. Additionally, even negative comments will have a positive impact on your presence on social media platforms, and more people will be able to find and follow you.
Learning civilized dialogue is everyone’s responsibility
Participating in political discussions is a great way to shape and encourage civil discourse. It’s important to show that people can have different opinions and communicate respectfully. Doing so helps promote healthier public dialogue and demonstrates your leadership in your community.
Most people enjoy doing business with people who are making a positive impact on the real world around them, not only by endorsing them with their own money, but by recommending brands they believe in.
how to talk about politics
Share your honest opinions as a community leader
People respect leaders who are honest and transparent. Sharing your honest opinions can help you become a thought leader. Remember to express your points in a way that sparks conversation rather than conflict.
Educate your followers on how politics affects them and changes their lives
Politics affects everyone’s life in various ways. By educating your followers about these impacts, especially regarding home ownership and real estate, you can provide valuable information to help them make informed decisions. Pay attention to how policy and political changes may affect your community and the future of the housing market.
Be a local expert and pay more attention to local politics
National politics can be polarizing, but local politics often directly affects your community and business. Position yourself as a local expert who understands and can explain the complexities of local political issues such as zoning, property taxes, schools and roads. This can help you build credibility and trust in your community.
Don’t forget the moral code
Always be respectful and never attack or humiliate political opponents, especially their supporters. Civil dialogue should be your goal. Always remember the Realtor Code of Ethics. If expressing your thoughts or opinions might be seen as discriminating against other people, please skip it. Disrespectful comments or personal attacks can damage your reputation, alienate potential clients, and jeopardize your career. Stick to the issues and focus on constructive dialogue.
Talking about politics on social media can be an effective way to connect with your audience and demonstrate leadership. Discussing politics, especially at the local level, uniquely positions real estate agents as trusted community leaders and local experts.
By being genuine, focused on education, and respectful in your words, you can successfully lead these conversations and potentially gain more engaged and loyal followers.
Jessi Healey is a freelance writer and social media manager specializing in real estate. she can be in Instagram, LinkedInor Number of execution threads.
