REAL Dallas Properties & Management is bringing its 70-broker team to United, a move both parties say will benefit consumers and brokers alike.
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United Real Estate announced Tuesday it will continue its expansion in Texas with the addition of REAL Dallas Properties & Management, which has 70 agents.
REAL becomes the third agency to join Manchester United in the past 12 months, the agency said. Currently, the company has more than 800 agents in Beisi.
Transformed REAL Dallas Properties agents will adopt United’s transaction fee model, which the company says will give agents more control over negotiating competitive fees with clients.
This is especially important because the changes outlined in the settlement brokered by the National Association of Realtors are set to take effect on August 17.
“We are very excited about the merger with Manchester United because we feel the culture and commission model are a great fit,” said REAL Dallas agent/owner Luna Zenati. “We are blending the best of both worlds: maintaining our culture and strong agency team, while Add a country partner and its range of resources for free to our agents.”
Zenati said real agents should make more money as a result of the merger.
“They are getting a raise. Not to mention, they have access to exciting services they never had before, such as PPO health plans, wealth management and retirement plans, LeadBoost, marketing centers and national training,” Zenati said in a statement . “We’re upgrading and becoming better versions of ourselves.”
United Real Estate was established in 2011 and has grown into one of the largest brokerage companies in the country in terms of transaction volume.
“With the changes coming to our industry, we are preparing our agents to operate with flexibility,” United boss Nieke Valadez said in a statement. “Our shift from a brokerage split model to a transaction fee model means they can negotiate more competitive client fees and win more business in any type of market.”
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