Peripheral and video giant Logitech is fighting back against the comments So-called subscription-based mouse This should be “the last mouse you buy.” This hardware-as-a-service model quickly annoyed consumers. Company executives are now saying that no, they don’t want to create a mouse or any other PC control that requires a long-term subscription fee.
Last month, Logitech CEO Hanneke Faber detailed the design of the company’s so-called “Forever Mouse.” CEO Tell The Verge’s Nilay Patel says that one of the company’s engineers is working on a mouse that should be so good you’ll never want or need another one. She attributes it to a watch, and just because it’s old doesn’t mean it still doesn’t work with some regular TLC.
How will this work in today’s buy-and-throw-away ecosystem? Faber said this could be close to a service model, similar to the company’s video conferencing products. Instead of paying for hardware upgrades, users will pay for software updates over time, although Faber said in an interview that this is just one monetization model they are considering.
When asked directly if she could envision a subscription mouse, Faber said “maybe,” according to the Verge’s podcast transcript.
Now Logitech is telling anyone who will listen that, no, it does not make a subscription-based mouse. Logitech communications director Nicole Kenyon expressed the same sentiment to multiple media outlets: “There are no plans to launch a subscription mouse at this time.”
Kenyon added in the statement that Faber’s description of the so-called “forever mouse” “is not an actual or planned product, but rather a provocative internal reflection on the future possibilities of more sustainable consumer electronics.” a glance.
It’s clear from Faber’s initial comments that she wasn’t explicitly talking about a product that consumers would soon own. Still, people online were surprised by the CEO’s first instinct to move toward a software-as-a-service model. We’re already seeing the results of the shift from cable subscriptions to streaming subscriptions. Frankly, consumers are tired of paying monthly for services. The idea of paying a monthly fee for hardware like a mouse is overwhelming.
