Downtown Music Publishing (DMP) has entered into a global agreement with Double P Records, the record label and publishing imprint founded by George Prajin and Mexican music superstar Peso Pluma.
Through this partnership, Downtown Music Publishing will provide comprehensive global management and synchronization placement services for current and future releases from Double P Records.
Launched in April 2023 in partnership with Prajin Parlay Inc, Double P Records is home to some of the most renowned songwriters in the Mexican music industry, including Peso Pluma, Jasiel Nunez, Estevan Plazola and Prajin Music’s Jesús Roberto Laija García (Tito Double P) publish.
With over 52 million monthly Spotify listeners, Peso Pluma has been a key figure in the resurgence of the corridos genre, which blends traditional Mexican corridos with modern influences such as trap, hip-hop and reggaeton.
The deal will also include management of Peso Pluma’s own publishing interests, including his latest double album, Exodus Since its release in June 2024, the song has been streamed more than 86 million times on Spotify and peaked at No. 5 on the Billboard 200 chart.
Exodus It’s also the largest debut for a Mexican artist on Spotify, surpassing 29 million Traffic within 24 hours after publication
Double P’s collaboration with Downtown also includes Peso Pluma’s previous album Genesis, It earned him his first Grammy nomination and the win for Best Mexican Music Album in 2024.
Peso Pluma rises to fame in 2022, berican, The collaboration with Raul Vega was certified 8x Platinum by the RIAA and reached 10 million YouTube views in three days.
The following popular works include AMG and Chinahis collaboration with Eslabon Armado, she dances alone It became the first Mexican regional song to enter the top ten of the Billboard Hot 100, peaking at number four.
Downtown said the deal with Double P Records follows a period of “significant growth and success” in Latin and Mexican music. The group’s Downtown clients received more than 30 Latin Grammy nominations in 2023, including Best Tejano Album for artist Jay Perez for FUGA client Freddie Records and Best Engineered Album for CD Baby client Antonio Adolfo.
Meanwhile, Downtown’s Artist and Label Services arm represents a variety of other notable artists and labels in the Latin and Mexican music scene. Most recently, the company signed a deal with singer-songwriter Beto Vega and expanded its partnership with powerhouse record label Kartel Music, whose client, musician-composer Luis R. Conriquez debuts at No. 1 on Spotify’s top albums with the album. Corridors of War, Volume Four. The album also became the highest-charting new album on the Billboard 200 chart.
Elsewhere, downtown artist and label services boast long-standing clients, Alzada Music – the late Lefty SM, Yoss Bones, Neto Peña, Tose One and Zxmyr – Delux Music Group (Daniel Garcia and Erick B), Master Q (Los Angeles Tucanes de Tijuana) and Código FN as part of its roster.
“I believe that together we will do great things.”
George Prajin, Double P Records
“We look forward to joining forces with City Center and continuing to grow our partnership. I am confident that together we will do great things.”
“We are honored to provide Double P Records with the services and opportunities that Downtown Music Publishing has provided in their groundbreaking catalog.”
Jedd Katrancha, Downtown Music Press
Jedd Katrancha, Chief Commercial Officer of Downtown Music Publishing, added: “Peso Pluma’s rise to fame is significant for the global representation of Mexican music artists.
“We are honored to provide Double P Records with the services and opportunities that Downtown Music Publishing has provided in their groundbreaking catalog.”global music business
