Leveraging digital marketing assets, telling a rich story, and finding cash offers before listing your home just this week on Keller Williams.
The franchise uses a method called Offer for Immediate Response (MOFIR). These offers can include instant cash offers to sellers, down payment loans for home improvements, and special incentives for essential workers such as police, nurses and teachers.
Keller Williams co-founder Gary Keller wore a black T-shirt that read, “Will provide real estate advice to Coffee.”
“When you make a long-response offer, you’re excluded from the market. You’re not doing the work required to do business right now. By making an offer, you become smarter,” Keller said.
Four panelists from across the country spoke about their personal experiences applying MOFIR effectively in a challenging housing market for real estate agents.
Ryan Young, owner of Ohio brokerage firm young teamemphasizes the importance of building, maintaining, and engaging buyer and seller databases. This allows for an ongoing dialogue with potential leads.
One strategy, he said, is to provide homeowners with a free estimate and make a cash offer based on that estimate. While the likelihood of the homeowner accepting the offer is low, it will provide future benefits by getting a head start in the marketing pipeline.
“If I send you an email that says, ‘Do you want a cash offer?’ that’s probably not the right time,” Young said. “So, what I’m doing is quickly growing my pool of homeowners. Then, as you get into the funnel, I have the opportunity to offer that option. Now I’ve got you.
Tim Hale, owner Haier Group In Austin, this sentiment was echoed. He pointed out go home is a platform that provides sellers with cash offers so they can buy before selling.
“As the market turned softer, our demand for cash offers skyrocketed, but the supply of reasonable cash offers dropped significantly,” Haier said of the plight of iBuyers. “Everything is going very smoothly. Through Homeward, we are offering great deals. We are working with great companies that specialize in bringing MOFIR to market.
Jose Medina, owner Jose Medina and colleagues When it comes to taking advantage of home improvement loans in Ohio, this provides convenience to homeowners whose properties may not be able to sell.
Building relationships with suppliers can help agents come up with quotes, he said.
“You can go to your supplier and say, ‘Hey, can I get paid in 60 days?” Medina said. “If you have a deep enough relationship with the vendors, they will do it with you. It differentiates us from other real estate agents and gives us the upper hand in listings.
Stacy Esser, owner of the company Stacey Esser Group In Northern New Jersey, the importance of telling stories around the house was discussed. This shows potential buyers a vision of a home that is more than just walls, carpets and a roof.
This approach provides buyers with a home value proposition that reflects their status, thereby increasing the purchase price of the home.
“If you put that house on the market and don’t do anything, it’s going to be worth X,” Ethel said. “But if you tell the story of how the homeowner took care of that house and serviced all the mechanics, and how the homeowner lived in that house, you’re selling a lifestyle.”
