In an exclusive interview with Inman, Highnote founder and CEO Mark Choey showcased his company’s latest product, designed to help agents “win buyers” in the post-settlement era.
Innovation is Inman’s DNA — that’s why we’re excited about August’s event Technology and Innovation Month. We’ll kick things off by expanding our scope to celebrate the companies and individuals driving the industry forward Inman Innovation Award exist Inman Connect Las Vegas. We then continue our celebration of the brightest minds in real estate all month long.
Digital sales briefing solution Highnote is helping agents cut through the noise with a new digital buyer briefing system and Done-for-You, a service that enables agents to outsource the creation of briefs to expert design division. Both new products will be available to agents starting Friday.
Mark Choi
“Our platform transcends design because our founders and investors are all former top brokers. We understand what it takes to create top-tier tools,” Highnote founder and CEO Mark Choey said in a written statement on Friday. conditions to enhance professionalism and raise industry standards. ” “Highnote is more than just presentations; it’s about presentations. It’s about defining a better way to communicate with customers.
The Digital Buyer Briefing System leverages ChatGPT integration to help agents create more engaging briefings and instant engagement data that guides agents on how and when to follow up with prospects.
The first part of the Digital Buyer Presentation is a pre-meeting presentation that introduces the homebuyer to the agent and their team, lists key performance statistics (e.g. parties, sales, etc.), and provides guidance on buyer representation and buyer representation. The value a buyer’s agent provides during the transaction.
From there, the guide reminds buyers when and where consultations will take place, what will be discussed, and information about key parts of the transaction process, from signing the Buyer Representation Agreement all the way to closing.
After the consultation, the agent can create and send a post-meeting presentation that summarizes what was discussed, provides key market insights, highlights several potential listings based on the buyer’s needs, and the homebuyer agrees to sign an Exclusive Buyer Representation Agreement next steps.
Highnote tracks real-time home buyer engagement and provides an easy-to-follow timeline that shows how many times a briefing has been opened, which sections were viewed and for how long, providing agents with information on how best to follow up with buyers clues.
Agencies can customize presentations at any time or offload tasks to a team of designers through the new “Do It For You” service, which costs $349 for an initial presentation. The second “Customized for You” presentation is priced at $299, with further discounts available on subsequent orders. The Digital Buyer Briefing System is part of a Highnote subscription, priced at $348 per year for an individual.
“Through this process, agents are able to win over clients, prospects, lists, and buyers before the meeting because it’s well beyond what other agents are doing. It sets a professional tone [and] Just the demonstration itself showed value,” Joy told Inman. “The sales process is filled with paperwork and a lot of steps, so having it on this platform makes it clear to both buyers and sellers. For agents, this is a game changer.
Choey said these services are critical to the industry because agents are ready Cooperative Compensation Policy Changes Per National Association of Realtors Buyer Broker Commission Settlement.
“Before you go through these tricky steps, you really should give examples of how you’ve helped clients in the past,” he said of the guidance consumers especially need after NAR settlements. “For win over buyers, this is just a game changer and will become the standard for real estate agents to promote via digital interactive presentations because the old school methods won’t work long term.
Spark Tank Media CEO Jeff Lobb and Keller Williams Midtown Atlanta managing agent Deborah Blue echoed Choey in a written statement, noting that Highnote’s new service will help agents “become a part of the hustle and bustle.” stand out from the crowd.”
“It becomes critical to treat buyers like sellers – with professional presentations to win their business. Highnote is an excellent platform that provides such a solution.
Blue added, “Technology is moving fast, and our consumers are changing even faster. Having a platform like Highnote allows me to showcase every aspect of our communications, from nurturing to closing. From sellers, investors, and buyers The feedback… was “impressive”, “professional” and “informative”. We stand out from the noise. Love it!
Choey said the Highnote team plans to roll out more artificial intelligence features this year, including Highnote AI coaches that can review potential customers’ digital footprints and create personality profiles. The profile will help agents add an extra personal touch to their presentations, he said.
“We will launch personality search using artificial intelligence this season,” he said. “So you said, ‘I want to [a new prospect] i need to know [their] character. what do i need to know [they’re] interested and what [they’re] no. So you enter [their] email or LinkedIn profile, then [the AI coach] will be analyzed [their] Personalize and provide tailored advice on how to design your brief [them]”.
“Artificial intelligence is very powerful for agents, and we believe in practical artificial intelligence,” he added. “It’s about focusing on what works and helps agents get more buyers, win more listings and get the job done faster.”
Email Marianne McPherson
