Thumbtack for Real Estate is a co-branded experience for agents that allows licensed professionals to deliver intuitive task management workflows, from moving company configuration to room renovations.
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Thumbtack, a company known for making buying a home easier, has launched a real estate-specific product to help consumers navigate the ever-increasing number of tasks required to buy or sell a home through their agents.
Thumbtack for Real Estate, available August 20, is a co-branded experience for agents that allows licensed professionals to deliver intuitive task management workflows, from mover configuration to room renovations.
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This service category is already common in the real estate and proptech sectors, and it could be argued that Thumbtack’s tenure in the home and service provider management ecosystem lends particular credibility to the services it offers in this category. For example, many agencies will use blogs, email campaigns, or marketing materials as backend resources for clients. These content formats lack customization, connectivity, and especially personalization.
In one use case, the real estate pin is delivered to the buyer as a closing gift and comes with a financial credit at the agent’s discretion.
“By providing high-touch service at a time when buyers and sellers need all the help they can get, real estate agents can close deals more efficiently, gain referrals and provide clients with peace of mind as they begin a new phase in their lives,” the release said. say.
LiveEasy, CORE Home and Milestones are other examples of home selling and property monitoring solutions, each with its own set of tools and methods to protect consumers from the hassles and hurdles of settling into a new home.
Thumbtack used the press release to argue that agencies need to prove their value to clients as much as possible, and the tools and technology they work with are part of that, as long as those tools can soften or shrink the process.
A proven mobile experience and a highly consumer-oriented experience is a compelling case for Thumbtack. It quickly builds a profile of a user based on location, home type, and transaction parties, and from there curates a checklist covering the myriad of things a buyer or seller needs to accomplish.
Nekst is another application that provides a similar automated inventory-driven workflow system for agents and transaction coordinators, who can then deploy client portals for ongoing transaction management and relocation insights.
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