After nearly two months in beta testing, Seattle-based brokerage Redfin has launched Ask Redfin, its artificial intelligence-powered home search assistant, nationwide. Homebuyers using the Redfin Apple iOS app will automatically see Ask Redfin on their home listing page after completing a quick update.
exist Inman Connect Las Vegas, July 30-August. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
After nearly two months in beta testing, Seattle-based brokerage Redfin has launched Ask Redfin, its artificial intelligence-powered home search assistant, nationwide. Homebuyers using the Redfin Apple iOS app will automatically see Ask Redfin on their home listing page after completing a quick update.
Home buyers can ask Redfin about listing details, zoning restrictions, homeowners association or condo fees, upcoming open houses, one-on-one tour availability, local market conditions and trends, nearby amenities and many other things related to home buying. other problems. If a question requires a more granular answer than Ask Redfin can provide, an assistant can instantly connect the buyer with a licensed real estate agent.
Redfin said it has trained Ask Redfin to reject questions that violate fair housing guidelines.
“When developing Ask Redfin, we created a detailed set of instructions so that it could answer questions based on fair housing guidelines,” the company said. “We’ve been closely monitoring Ask Redfin’s performance in this area, and it’s performing well. When Asked about a potential fair housing issue, Ask Redfin appropriately said it could not answer the question.
The press release stated that the beta test was successful and covered Redfin in Atlanta, Boston, Charlotte, Chicago, Dallas, Las Vegas, Philadelphia, Portland (Oregon), Phoenix, Sacramento, Tampa, and Washington, D.C. Application users.
More than 90% of homebuyers who use Ask Redfin return to the Redfin iOS app within a week, using it nearly every day. Most homebuyers use Ask Redfin to get more details about a home, such as square footage, renovation history, amenities and potential HOA fees (59%). 10% of Ask Redfin users received further assistance from a licensed real estate agent, and 8% continued to request viewings.
Ariel Dos Santos, senior vice president of product and design at Redfin, said of the tool in a previous Inman article: “There’s a lot of data included in every listing we find on Redfin because homebuyers should be looking for as much information as possible. Learn about homes. “Ask Redfin makes it easy for customers to find what they want to know. “
Ask Redfin launches nationwide a week before Redfin’s first-quarter earnings call.
The company shared earnings results for the fourth quarter and fiscal 2023 in February, with revenue losses slowing and net losses narrowing as the company focused on cutting costs amid market headwinds. Shares of Redfin (NASDAQ: RDFN ) have been rising over the past six months, rising 0.32% to trade in the $6 range.
With CoStar acquiring 3D scanning company Matterport and Zillow investing in Listing Showcase and Real-Time Showings, analysts are closely scrutinizing Redfin’s secrets and whether it will be enough to lift the company out of its earnings and stock market slump.
