Avex USA, the U.S. arm of Tokyo-based entertainment giant Avex, has made a strategic investment in artist management company S10 Entertainment, a joint venture of Brandon Silverstein and Jay Z’s Roc Nation.
Avex Inc’s global CEO Katsumi Kuroiwa announced the partnership at an investor conference in Tokyo this week.
S10 Entertainment, the management arm of Silverstein’s S10 Music and Entertainment Holdings, has seen recent success with Myke Towers’ new single and more fortune teller (featuring Bad Bunny), which debuted at No. 1 on Spotify’s global charts and follows 2023’s hit Lala—— Said to be the longest-running Latin solo global No. 1 in Spotify history.
According to the announcement, Avex USA’s investment in S10 Entertainment “creates a groundbreaking alliance” between the two companies.
This new investment in S10 Entertainment follows the success of Avex USA’s previous collaboration with Silverstein on S10 Publishing, his music publishing arm with author Jasper Harris (Tate) Tate McRae’s greedy), people! (Doja Cat now mountain) and RVSSIAN collaborator King Kosa, the man behind the hit santa claus Author: RVSSIAN / Rauw Alexander / Ayra Starr.
Their previously published successes include Grammy-nominated producer HARV (featuring Justin Bieber) peach), Shenseea in Jamaica, etc.
Overall, the S10 has six current songs in Spotify’s global top 50 and has accumulated more than 40 billion streams to date.
Since its founding in Los Angeles in 2020, Avex USA, under the leadership of CEO Naoki Osada, has continued to grow its North American operations to include music publishing, record labels and venture capital, while also connecting Avex’s global operations to the North American market.
Today, Avex Inc. has more than 1,500 people the person opposite 11 Global offices representing more than 450 Creativity and promotion in music, film, television and fashion 1,500 people Screened every year.
“We’re extremely grateful to Brandon, Jay and Roc Nation for welcoming us into their family and couldn’t be more excited to create something truly unique and impactful through this partnership.”
Naoki Nagata, Avex USA
Naoki Osada, CEO of Avex USA, said: “We have achieved great success with Brandon in recent years and have built tremendous trust between us during this time.
“We share a lot in common with our respective companies’ DNA, and expanding our relationship is a natural step.
“We’re extremely grateful to Brandon, Jay and Roc Nation for welcoming us into their family and couldn’t be more excited to create something truly unique and impactful through this partnership.”
“The partnership with Avex perfectly expands the S10 and Roc Nation series.”
Jay Brown, Roc Nation
Jay Brown, Co-Founder and Vice Chairman of Roc Nation, added: “Partnering with Avex perfectly expands the S10 and Roc Nation series. Brandon and Avex are both innovators, and this partnership opens up endless possibilities. and opportunities.
“Following the tremendous success I have had with Avex in the publishing business, adding the Avex team to our management ecosystem is a natural progression to deepen our growing relationship.”
Brandon Silverstein, S10
Brandon Silverstein, founder and CEO of S10, added: “I am extremely fortunate to have partners with global perspectives like Jay Brown, JAY Z and the Roc Nation family.
“Following the tremendous success I have had with Avex in the publishing business, adding the Avex team to our management ecosystem is a natural progression to deepen our growing relationship.
“Naoki Osada and the global Avex team are a true force of nature, and I’m extremely excited about our next steps together and the unlimited potential for global opportunities our partnership with S10, Avex and Roc Nation will bring.”
The Avex USA division also oversees record labels SELENE, Avex USA Publishing and its Future of Music investment fund. In 2022, the fund’s value expanded to $25 million.
In January 2023, Avex USA launched a record label called Blue Suede Records in partnership with TikTok star Ari Elkins. A year ago, the company partnered with Sony Music Publishing to provide global management services (excluding Japan) for Avex USA’s songwriter and producer catalog and roster.
In October 2023, Avex USA Publishing formed a joint venture with Coup D’Etat Music, a subsidiary of The Revels Group, to sign Nigerian Afrobeat singer and producer Victory.global music business
