In the face of such rapid change and an often frustrating lack of clarity from those in power, what exactly should you be telling your buyers and sellers right now?
May is Inman’s commission and payroll month. We’ll sort through the noise and misinformation and provide you with the latest facts and strategies on how to prosper after a commission settlement. And find updates directly in your inbox with Inman’s new weekly digest, The Committee Chronicle.
Each week on Download, Inman’s Christy Murdoch goes deeper into the week’s hottest stories to give you the information you need to face Monday. This week: Faced with such rapid change and an often frustrating lack of clarity from those in power, what exactly should you be telling your buyers and sellers right now?
“I have some listing agents in my firm — 35 years in the business, selling $40, 50, $60 million worth of homes a year — who say to me, ‘What should I tell my clients?’ ” said agent Anthony Lamacchia. Panel discussion at NAR Midyear Legislative Session.
What follows is a case study of the confusion, tension, and varying perspectives among real estate professionals over the past few months.do not miss it Andrea V. Brambila The details of this real estate rhubarb are as follows:
Bonus: What should I tell my clients?Issues lead to NAR midyear melee
The reality, of course, is that this is one of those “I am Spartacus” moments, and we all feel similarly to what Lamacchia describes. When customers, leaders, and even friends and neighbors ask us what’s going on in our industry, what exactly do we say? How can we talk about a buyer’s broker agreement that we haven’t even seen in its final form yet? How do we become experts in our field when things are changing every day, or even every hour?
Well, you’re an Inman reader, so that’s a good start. This means you can keep up with changes and stay informed instantly. You’re (hopefully) working with an agent, coach, or mastermind team and planning to attend upcoming industry events to address these changes and make sure you’re up to date on how they apply specifically to your market and business.
Extra: Inman Committee Chronicle Newsletter
Next step? Learn to communicate these changes to others. Whether you are a broker recruiting, training and onboarding agent; training agents on your SOI; or a team leader helping craft messaging for everyone, we have the marketing expertise you need to turn your new knowledge into Deliverable content.
As you think about how to navigate the changing world of post-delegation litigation, you’ll also be battling misinformation and client concerns about transactions and compensation.according to a Inman-Dig Insights Consumer Survey Reports released in April show that while consumers are aware of the value agents bring, they are increasingly willing to explore alternative commission models. This means agents cannot rely on the status quo.
We’ve been saying for some time that the new normal will bring about the need for agents to convince buyers and sellers of their value. Now, that means getting educated and delivering that education to consumers through a sound content marketing strategy.
Are you ready to change the way you communicate value to your customers?marketing expert Marcy James Helping you double down on your marketing efforts and clearly communicate your unique expertise, problem-solving abilities, and the exceptional customer experience you deliver. “Agents that adapt will not only survive, but thrive by positioning themselves as experts in this changing market,” James wrote.
Look, we get it. You need practical, actionable strategies to help you talk to consumers and customers right away. Luckily, that’s what we’re here for.
Here are some marketing-related things you may have missed last week while you were doing a million other things to prepare for the road ahead.
How to attract brokerage clients through SEO and content creation
Chicago agents say unique, engaging and highly specific content can make you a trusted resource for local and regional buyers and sellers David Madden wrote.
Extra: UWM’s controversial mortgage website now becomes official NBA site
5 real estate marketing campaigns that cost nothing
Gaining traction in your market depends on more than just budget, the agency’s rainy hack austin wrote. Prioritize creativity, authenticity, strategic thinking, and these free marketing ideas.
Extra: Listing marketed with qualified buyer financing
Avoid these 5 newbie mistakes in real estate
From ignoring digital platforms to neglecting personal branding, Side’s Manny Solis writes, here are five critical newbie mistakes that often derail real estate marketing campaigns.
Bonus: Keep it real: How to demonstrate your unique value on social media
