Artist Legacy Group (ALG) has been named the official representative of the estate of rap legend Earl Simmons, better known by his stage name DMX.
The announcement was made by ALG CEO Ashley Austin Wednesday (May 29) marks an important step in protecting and promoting the late rapper’s legacy.
DMX’s fiancée, Desire Lindstromand daughterSasha Simmonsthe co-administrators of the estate, selected ALG for this partnership.
“A force of nature. That’s how I describe DMX.
“Rapper, poet, actor, preacher – this man’s talent truly knows no bounds. I am honored to work alongside Desiree and Sasha to maximize the potential of the estate. Together we will ensure his message and music continue spread.
“I am honored to work with Desiree [Lindstrom] and sasha [Simmons] We maximize the potential of our estates. Together we will ensure that his message and music continue to live on.
Ashley Austin, Artists Heritage Group
Earl Simmons was born in 1970 and is an American rap idol who became famous in the 1990s. ALG said he is known for his raw and emotional delivery style and “brutally honest” lyrics.
His debut album, It’s dark and hell is hot (1998), which made him a star. He is the only rapper to have five consecutive No. 1 albums on the Billboard 200 chart and has sold millions of records worldwide. DMX is an American Music Award and Billboard Music Award winner and a four-time Grammy Award nominee.
ALG said DMX’s music often explores themes of faith, redemption and personal struggle, drawing inspiration from his own life experiences.
In addition to music, DMX is also an actor, starring in films including abdomen (1998) and Romeo must die (2000). DMX passed away in April 2021 at the age of 50 due to a heart attack. ALG said fans and music lovers around the world can look forward to new projects in partnership with the DMX Foundation.
“Sasha and I believe ALG is the best team to work with to honor Earl’s music and legacy. We will keep Earl’s spirit alive for the sake of my son and all of Earl’s children and fans.”
Desire LindstromDMX’s fiancée
Commenting on the partnership with ALG, Lindstrom said: “Earl cares deeply about his fans. He is grateful that they have been by his side through thick and thin. Sasha and I believe ALG is a tribute to Earl’s music and legacy. Best team to work with. For the sake of my son and all of Earl’s children and fans, we will keep Earl’s spirit alive.
Sasha Simmons added, “My father Earl was more than an icon; he was my inspiration and guiding light. His music touched countless lives, and his legacy will forever resonate in our hearts.” With the support of ALG, Desiree and I are committed to perpetuating his legacy and ensuring that his art continues to inspire generations to come.
Artist Legacy Group is led by founder Ashley Austin. Founded in 2013, the company is dedicated to preserving and honoring the legacy of iconic artists. It oversees the licensing of names, likenesses and other intellectual property rights for film, television, literary and documentary projects, brand collaborations and consumer products.
Other artists on the ALG roster include Sam Cooke, The Blues Brothers, Iggy Pop, Ronnie Spector, Bootsy Collins, Mick Rourke, McCoy Tyner, John Belushi, Bill Haley and Dean Martin.
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