Facebook was once a must-have tool for college students, but is now more commonly considered a watering hole for “old people.” As other social platforms emerge and evolve to meet the needs of younger generations, Facebook has been peddling electoral propaganda to people unable to distinguish between AI-generated images and reality. Now, “Boomerbook” wants to turn things around.
At an event held in New York City on May 31, Facebook executives proposed a strategy to ensure Facebook’s “next 20 years”: attracting young users and applying artificial intelligence everywhere. “We still serve everyone, but we also recognize that in order to stay relevant, we have to work for…Gen Z,” President Tom Alison told the crowd.
Why does Mark Zuckerberg look… like that?
It’s not exactly rocket science. Alison said in the study: “We noticed that… now [Gen Z’s] Their lives change as they begin to make the many big transitions: moving, going to college, getting their first job, getting their first apartment, finding a romantic partner… They want a way to explore Their new interests, they want to find real people and real experts to share them with. This is where we think Facebook comes in. Various jobs.
However, Facebook’s overall value proposition to Gen Z remains unclear.
Popular stories that can be mixed and matched
The incident shows Facebook may be facing a more serious identity crisis. Its theme was unexpectedly Instagram-worthy: Visitors made vision boards, ordered custom airbrushed tote bags, and took selfies in at least four carefully curated photos. Facebook Marketplace, the platform’s resale offering, is also a hot topic. Employees pointed out that Facebook has 40 million daily active users aged 18 to 29 in the United States and Canada, more than 10 million of whom visit Marketplace every day, and that some mobile furniture and decorations are purchased using the tool.
Meta is using your posts to train artificial intelligence. Opting out is not easy.
Recommendation algorithms, especially video recommendation algorithms, are also discussed. In a blog post outlining the strategy, Facebook said it wanted to “have the best recommendation technology in the world” by 2026 and that it was updating its video recommendation algorithm to serve users’ feeds “more effectively” More clips.
Then there’s the focus on artificial intelligence, a topic that evokes mixed feelings among Gen Z. Pop song) Nose Pick), calling Facebook’s incorporation of artificial intelligence “fun, engaging and helpful.” Just days ago, European privacy requirements revealed that Meta AI would train itself on Facebook users’ content and would not ask for permission from U.S. users.
Glasgow concluded the part of his speech by introducing the last part: “A chat with some young people”. It was a fitting end to a speech that felt like a real-life parody 30 rock The short series follows a character in his 50s who goes undercover in high school. His opening remarks to his peers were: “How are you, kids?”
