More than two years since it raised $150 million in a funding round that valued the company at more than $1 billion, avatar technology startup Genies is launching what it calls the “Genies Creator and…” app for artists and companies using its technology. Partner Network”.
Genies’ new creator and partner network aims to connect cultural icons with innovative partners to “connect and power the next generation of avatar experiences,” according to a blog post on Thursday (July 11).
First partners include 3D animation startup anything world; AR Company Super fans studio; AI Music Company sound; interactive company Look sir, buoy studio, and linen pixels; and mobile-focused Vega studio.
“As demand from our talent partners for avatar IP development through avatar-based activation surges, our new innovative partner network allows us to rapidly expand our capabilities without restrictions,” Jack Becker, Creative Director of Genies.
“Whether it’s cutting-edge XR experiences, interactive AI music moments, virtual performances, IRL activations, or even physical merchandise, our extensive network can meet your needs.”
Jack Becker, Elf
“Whether it’s cutting-edge XR experiences, interactive AI music moments, virtual performances, IRL activations, or even physical merchandise, our extensive network has you covered, with your Genie avatar at its core.”
In recent years, artists such as Migos, justin bieber, and Paris Hilton Introduced elf avatars. Hilton is also an investor in the company Camilla Cabello. These artists have been using their elf avatars to connect with fans in new ways and express their brands digitally.
Genies has also struck deals with Warner Music Group and universal music group Explore artist avatars and NFTs for their artists.
“For creators, an avatar is more than just a representation of themselves: it’s the embodiment of their brand in character form and a powerful tool for storytelling and commercialization,” Genies said.
“We have a group of artists who are eager to expand their brands, attract new fans, and create deeper connections with their superfans. Genies understands digital identity very well and knows how to create valuable, authentic avatar IP that meets our goals.”
Alec Henderson,APG
Building the Avatar IP requires “consistent, high-quality content and strategic cross-media storytelling.” To support this, the company said it now offers services including creative strategy, content creation and marketing, allowing creators to launch their own profile accounts. These avatars can have dedicated social media accounts, such as Instagram and TikTok, to showcase their personalities and participate in cultural trends.
Genies added that it has made improvements to its avatar IP, turning Genies into 3D Starting from 2D, it “prepared for the inevitable expansion of opportunities in XR, artificial intelligence, and gaming fields” and optimized its avatar production time by 10 times.
“We have a group of artists who are eager to expand their brands, attract new fans, and create deeper connections with their superfans. Genies understands digital identity very well and knows how to create valuable, authentic avatar IP that meets our goals.” Alec HendersonVice President of Digital Marketing at APG.
“Our artists, e.g. Lai bank, saw their elf avatars taking over social media. Now, the partner network will unlock more innovative use cases and experiences, allowing us to launch avatars anywhere and any way – while investing in their avatar IP.
global music business
