Amazon The company plans to open a new store that will allow U.S. shoppers to buy low-cost, unbranded goods shipped directly from China, according to new reports from China. CNBC and information. The plan is widely seen as an attempt to compete with Chinese rivals such as Temu and Shein.
Plans for the store were leaked on Wednesday after online retail giant Amazon held an invitation-only conference call with Chinese sellers, CNBC reported. A demonstration reportedly showed off products such as arm weights and phone cases.
As CNBC explains, Amazon’s plan is to help ship products directly from China to consumers in the United States, a change from the previous model that forced sellers to first ship to Amazon fulfillment centers in the U.S. before packages reached U.S. households. .
An Amazon spokesperson did not provide further details about the program, saying only: “We’re always exploring new ways to work with our selling partners to delight our customers with more selection, lower prices, and greater convenience.” client.
Amazon is apparently trying to fight back against relatively new competition from Chinese online retailers like Temu and Shein, which have gained momentum in recent years by offering dirt-cheap prices and drop-shipping. An influx of money from Chinese retailers has also helped other big tech platforms generate cash. Just for example, Temu’s parent company PPD spent $2 billion on Meta last year. wall street journal last month.
While a launch date for Amazon’s new storefront has not yet been announced, a demonstration given to Chinese sellers today reportedly suggested it could launch as early as the fall.
