Atlanta-based Village Premier Collection, led by Cheri Benjamin, has joined Real’s private label program. The company has about 500 agents and 2023 sales of $665 million.
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Real Brokerage announced Wednesday that it has welcomed Atlanta-based Village Premier Collection to its ranks, the largest minority- and women-owned independent brokerage firm in the United States.
Village Premier Collection has been led by CEO Cheri Benjamin since 2019. program that allows independent brokers to join Real without rebranding their company.
Sharan Srivasa | Real Agent
“I have known and admired Cheri for many years and was excited when she saw the value in Village Premier’s partnership with Real,” Sharran Srivatsaa, president of Real, said in a statement.
“Her values and business approach align perfectly with Real’s, so it’s a perfect fit,” he continued. “The Private Label Program is designed for brokerages like Village Premier Collection who have built successful businesses on their own but will benefit from the resources of a larger platform. I am delighted to welcome Village Premier to Real and Looking forward to a long and beneficial partnership.
Benjamin has been in the real estate industry for over twenty years and was hired as Village Premier’s first agent in 2013. The office grew to a force of 500 agents, operating in various regions including the District of Columbia, Florida, Maryland, North Carolina, South Carolina, Virginia and Washington State, in addition to its headquarters in Atlanta. .
Sherry Benjamin | Countryside Distinguished Series
“At Village Premier, our top priority is building a community where every agent feels safe and connected by a shared vision,” Benjamin said in a statement. “We believe in pulling someone down and pulling someone up. Completely consistent with the way Real builds their business, it’s a culture that embraces difference, rewards, collaborates rather than competes, and agents are empowered to build profitable careers.
Benjamin is a U.S. Air Force veteran, real estate coach and speaker, and co-author of the book Club Wealth World Class Buyer’s Agent.
Real’s private label and ProTeams plans launch in January. ProTeams plans are available to all teams, allowing teams to leverage Real’s proprietary deal management platform to customize caps, shares and fees for individual team members.
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