With less than a week to go until its highly anticipated iPad hardware launch, Apple today announced its second-quarter 2024 earnings, and the numbers paint a predictable picture of an increasingly outdated tablet lineup. With the longest wait for new models, iPad revenue is down sharply again (down 17% year over year) – Apple is still days away from finally correcting the problem. Meanwhile, iPhone sales fell slightly (down 10%), while the company’s services business remained a bright spot. It increased by 14% compared to the same period last year.
Apple also released Vision Pro headphones this quarter, but CEO Cook did not reveal any progress. “This quarter, we’re excited to launch Apple Vision Pro and show the world the potential unlocked by spatial computing,” he said in a press release this afternoon.
This is Apple’s last earnings report before its WWDC conference in June, where the company will demonstrate how it is bringing generative artificial intelligence software capabilities to iOS, macOS, iPadOS and other platforms. “We believe in the transformative power and promise of artificial intelligence, and we believe we have the advantages that will make us stand out in this new era,” Cook said on an earnings call with analysts.
Apple is said to be exploring potential partnerships with Google and OpenAI. The first wave of artificial intelligence capabilities expected to run on devices, BloombergMark Gurman of Apple reports that this could help them work faster while complying with Apple’s privacy standards.
But before that happens, Apple is expected to unveil a new iPad Pro (with an OLED display for the first time) and a revamped iPad Air next Tuesday, along with a slew of new accessories for the long-awaited devices. edge There will be live coverage of the virtual event, so you’ll want to join us next Tuesday morning for the full scoop.
