As expected, pop star Ariana Grande has officially joined the Weverse superfan app run by K-pop giant HYBE on Monday (July 22).
Confirmed through social media posts, Grande’s arrival on the platform comes at a critical time for Weverse, which has seen a decline in users and revenue in the first quarter of 2024.
Grande’s official Weverse profile can be viewed here.
HYBE first quarter financial report shows 12.1% Income decreases annually, “Artists Indirect Participation” Segments including Weverse experienced sharper declines 18.3% arrive 143.94 billion won (US$103.6 million).
This recession coincides with ongoing disruption base station, HYBE’s best-selling group, underscores the platform’s reliance on boy band activities. Weverse’s monthly active users (MAU) have dropped to 9.2 millionerasing more than a year’s worth of growth.
Despite these challenges, Weverse has received support from universal music group Earlier this year, UMG strengthened its 10-year distribution deal with HYBE Music.
The addition of high-profile artists like Ariana Grande to Weverse shows that HYBE remains optimistic about the future of the app. Grande’s extensive global fan base could breathe new life into the platform and potentially reverse declining user numbers. Her appearance on Weverse is apparently part of a strategy to diversify the platform’s artist lineup and appeal to a wider audience.
The success of this venture depends on Grande’s active participation and creating engaging content that caters to her fan base.
Ariana Grande dominates March charts with her latest album, always sunshine. The album debuted at No. 1 on the Billboard 200, her sixth chart-topping album. This is not just an American phenomenon— always sunshine It also soared to the top of Spotify’s global hot albums chart. In addition, the album also conquered the domestic charts, ranking No. 1 on iTunes, Apple Music, Billboard’s Top Album Sales and Top Streaming Albums.
“Ariana Grande and HYBE [America]led by the CEO Scooter Brownlooking forward to continuing our long-term business partnership and pursuing creative opportunities with Weverse and REM Beauty. MBW in June.
Back in March, hansome Cui“The potential for growth in the superfan business and economy is limitless,” said Weverse’s president.
“The key is to be able to meet the needs of fans and artists, not just for K-pop but other genres in the future, and the platform that best meets that need will lead the market,” the executive said.
Industry analysts are paying close attention to Grande’s arrival and the return of BTS members Jimin Weverse’s downward trend can be reversed. Jimin is about to release his second solo album, meditation, Following a successful debut in 2023, Face. especially, Tik Tok Last week, Jimin launched an in-app hub to promote his new album, which is expected to significantly increase fan engagement. Jimin is the latest artist to get a dedicated in-app center on TikTok, following the creation of an in-app experience for TikTok Taylor Swiftof tortured poets department in April.
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