Memorial Day weekend is usually big business at the box office, but in 2024 it was a flop.
Box office receipts this weekend were the worst in decades, a huge blow to a movie industry that has struggled for years.
Millions of people have simply given up on new movies due to Hollywood’s embrace of wokeness and films that seek to preach rather than entertain.
The Washington Examiner reports:
Memorial Day box office hits lowest level since 1990s
Hollywood’s hopes of a strong summer at the box office were dashed on Monday, with movie ticket sales set to hit their weakest level in nearly three decades over the Memorial Day long weekend.
warner bros. angry Beats Sony Columbia Pictures and Alcon Entertainment garfield movie, according to Comscore data. but mad max The prequel’s $32 million domestic opening weekend was its worst Memorial Day weekend No. 1 performance since 1995 Casper$22.5 million, not adjusted for inflation and excludes 2020, when theaters were closed due to the COVID-19 pandemic.
In comparison, Disney’s live-action adaptation little mermaid Last year’s holiday season debuted to $118 million, while Paramount Pictures’ Defender: Maverick This follows a $160 million launch 12 months ago. even Furiosa’s predecessor, Mad Max: Fury Roadopened in 2015 at a cost of $45 million.
The disappointing results were partly attributed to last year’s strike, which halted production for months and delayed releases from companies including Disney. Deadpool and Wolverine May to late July. In addition, Disney’s “The Lion King” origin story, he is a foolwhich won’t hit theaters until December, is Paramount’s eighth mission Impossible It won’t be out until next year. That means there’s no traditional comic book movie to kick off the summer, and no momentum heading into the season.
Breitbart’s John Nolte says the problem is the movie itself:
angry It’s turning into a financial disaster. It cost $168 million to make, so let’s call it $200 million, plus promotional expenses (probably generous). This puts the breakeven point at about $400 million. Global revenue for the weekend was a whopping $59 million.
So what went wrong?
The answer is what’s gone wrong with Hollywood over the past five years…it’s not a pandemic. This is not a strike. It’s not a lack of product. question yes Product – The product is terrible.
Hollywood will continue to struggle until they learn this lesson.
People go to the movies for entertainment, not for progressive political lectures.
