The president of Better Homes and Gardens Real Estate writes that renovations aren’t just for your home. They also apply to your professional and personal endeavors.
Whether refining your business model, mastering new technology, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps. The next chapter is about to begin. Be part of it. Join us and thousands of real estate leaders January 22-24, 2025.
Growing up in the real estate industry, I have always viewed the world through the lens of “home.” My childhood home was more than just a place—it was where I learned about the business and where I strategized our open houses with my mom, a real estate agent And celebrate my success in real estate since my foray into the industry. Home was both a hub and a safe haven, providing the foundation for my career.
The concept of home also perfectly parallels the concept of resilience. The last two years have clearly shown us that resilience is a must in our ever-evolving business environment.
Just as we renovate our homes to adapt and improve, we can also compare it to growing our business. Here are the four main similarities:
Make plans, but be prepared to change them
Home renovations often require flexibility. As I worked on restoring a 100-year-old house, I learned to adjust my original vision, consider alternative solutions, and deal with unexpected challenges. The same applies to your business plan.
Whether you’re a new real estate agent or a seasoned professional, realize that business plans are dynamic – they need to be constantly adjusted. Adaptability ensures resilience.
Evaluate the structure; lay a solid foundation
Sometimes the skeleton of a house is solid, but attached elements need updating. In real estate, relationships matter. Your expertise forms the load-bearing wall of your business’s foundation. Customers trust you to guide them through significant financial and emotional transactions. Strengthen these connections by maintaining transparent communication and frequent contact.
Sometimes you can’t DIY, and that’s okay
Just as not all home improvements are DIY projects, some business challenges require expertise. Determine when to ask for help—whether it’s refining your marketing strategy, exploring new lead generation methods, or adopting technology.
Rely on the resources and expertise of your brand, brokers, and other agents. In times of change, harnessing the power and stability of your network can help guide you through turbulent times. Regardless of market conditions, tap into the wide range of resources available.
Your business is an investment. it grows over time
Decorating a home is an investment that takes time to pay off. Likewise, as a real estate agent, you are your business. Investing in yourself is critical to continued success. Enhance your skills, stay informed about industry trends, and maintain a growth mindset.
Strategic decisions guided by continuous self-improvement can bring greater returns. Adaptability and resilience remain your greatest assets.
Best of luck with your personal and professional makeover projects!
Ginger Wilcox is president of Better Homes and Gardens Real Estate.
