BMG has entered into a new strategic partnership with Cirque du Soleil Entertainment Group to manage the company’s music catalog.
BMG and Cirque du Soleil will also explore a range of music-oriented collaborations.
Under the deal, BMG will now be the label for Cirque du Soleil’s catalog of original scores, soundtracks and new album releases.
BMG will also serve as the company’s music publishing arm, managing its titles and co-writing new songs and releasing new albums.
The first release under the new collaboration is the soundtrack to Cirque du Soleil’s new “one-of-a-kind” country music-centric theatrical production SONGBLAZERS.
Recorded at Sound Emporium Studios in Nashville, Tennessee and directed by Grammy Award-winning producer Daniel Tashian (Kacey Musgraves, Tenille Townes), the album features the show’s cast as well as ” Country music’s finest performer.” .
The new partnership will be led by Cirque du Soleil STUDIO, Cirque du Soleil’s new music division, which was created to serve the company’s existing fan base and attract new fans to the brand.
Over the years, Cirque du Soleil has released music for its shows in various physical and digital formats.
The company’s current music catalog now exceeds 250 million Playing in the U.S. and beyond 500000 Album equivalent sold in the United States only.
“BMG has brought a new vision to the music industry over the past few years, and we look forward to working with BMG on a variety of music-related opportunities.”
Anne Belliveau, Cirque du Soleil Entertainment Group
Anne Belliveau, Chief Customer Experience Officer, Cirque du Soleil Entertainment Group, added: “The power of music has long been a unifying force for cultures and people in Cirque du Soleil’s productions around the world.
“With music playing such an integral role in our work, we are proud to finally be entering the music industry and exploring this new avenue.
“BMG has brought a new vision to the music industry over the past few years, and we look forward to working with BMG on a variety of music-related opportunities.”
“Cirque du Soleil is one of the most innovative and creative entertainment companies in the world.”
Marianne Wolfe, BMG
Marian Wolf, senior vice president, North American Music Publishing, added: “Cirque du Soleil is one of the most innovative and creative entertainment companies in the world.
“We are delighted to become Cirque du Soleil’s new home for published and recorded music and to collaborate on the upcoming album. This will provide BMG’s diverse group of artists, songwriters and labels with unparalleled opportunities.
“Together we are committed to celebrating and elevating global culture by showcasing diverse musical works and changing the way global audiences discover new music.”global music business
