exist Inman Connect Las Vegas, July 30-August. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
As a kid, Chad Carroll never imagined that the work ethic he developed playing golf 12 hours a day would one day translate into one of the top real estate agents in the country.
Today, Carroll is consistently ranked as Compass Florida’s No. 1 agent, among the top 1% of agents nationwide, and leads his own luxury team of approximately 45 agents and staff.
He was also nominated for the 2nd Inman Influencers of the Year and has 487,000 followers on Instagram.
“I was very, very competitive,” Carroll said of his youthful commitment to golf. “I think it made me a very good businessman and taught me a good work ethic, dedication, structure and so much more.”
With no role models in his family for how to start a real estate career, Carroll relied heavily on a lifetime of hard work and dedication to forge his own path.
Photo credit: Jeff Remas
Cut out from different molds
Carroll grew up in a small town called Bexley outside Columbus, Ohio, where “everyone knew everyone,” he said.
Nearly his entire family is in the medical profession—Carol’s grandfather and his father are both doctors. His mother was a nurse, his sister grew up to be an emergency room doctor, and his brother became a dentist. But Carroll never really had an interest in medicine.
“I’m the black sheep,” he told Inman.
Participate in the May INMAN Intel Index Survey
Fascinated by track and field, Carroll became an avid golfer from an early age and devoted everything he had to the sport.
“I travel almost every week to different tournaments across the country,” Carroll explained.
While Carroll was in college at Florida Southern College, he continued to play golf and initially hoped to turn professional. But once he started competing at this level, Carroll realized he might not make it as a golfer.
“When it comes to the professional level, you really need to have that talent,” he told Inman. “And I just felt like I didn’t have the ability to do that.”
Carroll decided to transfer to Hofstra University in Long Island and finished his undergraduate career with a degree in Marketing and Business Management. After graduation, he briefly worked in marketing for an aerospace and defense company in the area before deciding to move back to Florida to pursue a career in commercial real estate at the suggestion of a friend’s father, who worked in the industry and saw Card. Rolle’s potential.
“He was a very, very important figure in the business world,” Carroll said of the man who became his role model. “He owns about 350 or 400 malls across the country and I’ve always considered him a business mentor. He thought I had what it took to get into real estate, so I followed in his footsteps. Thankfully, that led me into residential The world, I figured it out myself, and here we are today.
Photo credit: Jeff Remas
Launching a career in difficult times
Carroll got into residential real estate around 2009, just as the Great Recession hit and the market bottomed.
But rather than become discouraged by the overall state of the market or the possibility of him entering an industry that didn’t look promising at the time, Carroll turned what might have been viewed as a negative situation into an opportunity.
“After the recession, the market was in a very, very bad time,” Carroll said. “But, my expenses were low, which allowed me to really focus on understanding the market and the players so that when the market improved, I You can seize the opportunity.”
In his early years, Carroll experienced many disappointments, he said. But he never let these disappointments break him.
“A lot of the deals I was doing didn’t come to fruition,” Carroll said. “During these experiences, I learned how to manage my emotions and really tone down my emotions, see those missed opportunities as lessons, learn from them, and become a better agent because of it.”
Carol would study the situation after the fact and ask herself questions like What could I have done differently? How can I improve? Is there something I can do in the future that would get me that deal? Or is this a lost cause?
Carroll adjusts his mindset every time to see the positive in the negative, and when he closes a deal, he reinvests the profits back into the business. He also uses his golf training as a model for setting daily, weekly and monthly goals.
Over the first six to seven years of his business, Carroll reinvested his profits, eventually spending more than $1 million a year on marketing.
Photo credit: Justin Mayne
Develop a team
Around the fifth year of his business, Carroll realized he could do so much more with the help of the team around him.
“I realized that having a team was so beneficial,” Carroll said. “You can cover more ground than just one small area, and we don’t limit ourselves to a small area.”
“Most importantly, I realized that I was becoming a true killer agent and wanted to help others become agents of the same caliber,” he added.
Carroll said several of his teammates have been with him for nearly 10 years.
“And they keep growing every year, year after year, which is an amazing thing. That’s my goal – to create a team of killer agents with a great work ethic and attention to detail.
The team focuses on the ultra-high-end market in South Florida and has broken records in Miami-Dade, Broward and Palm Beach counties.
“We are always striving to do better, gain more market share in different areas and do our best for our customers,” Carroll said.
Carroll said that in the near future, he hopes to continue to expand the team and its market share in a “very positive way.” The team plans to expand to additional markets in Florida, New York, the West Coast, and Chicago in the coming years.
“I want to coach more people individually and show them how to compete at the high end of the market; show them what it takes,” Carroll told Inman. “Because I think a lot of people say they want to do it, but they don’t understand what it really takes day in and day out to compete at this level. Closing a sale is easy, but staying ahead of the curve is a challenge, I think. I know how to navigate the system well and would love to teach more people how to do it.
Photo credit: Justin Mayne
social media
Carroll told Inman that using social media in his business has helped Carroll reach potential high-end clients around the world. In a way, it also helped shape the team to meet the needs.
“We’ve done countless deals with people [who speak] Other languages,” Carroll said. “Spanish, Portuguese, Russian, Hebrew, you name it. That’s one of the things I noticed. [through social media engagement] We started to integrate into the team. We have Russian, Portuguese, Spanish and more [agents who speak] Different languages so we can facilitate these transactions in a smoother way. We work hard to meet our clients’ expectations of having native speakers, and it really helps our business a lot.
Carroll said that in addition to connecting with new and returning clients, he views social media as a valuable motivational tool that can help other agents reach new heights, especially when they learn how he has excelled in the industry While carving its own path, today it is one of the top agents in the country.
“I have people contacting me every day saying, ‘Teach me some tricks. Tell me what you do and how you do it.’ I respond to a lot of people who follow me and give them advice. “
maintain transparency
Carroll said that in addition to his work ethic, another secret to his success is being completely transparent with clients and not giving in to what he knows they want to hear.
“It sounds good, but it’s not,” Carroll said of other agents who reassure clients even though they know it will make things more difficult in the long run. “Most of the time you have to show them what the reality is today and explain to them why it is and what you can do for them. So I never over-promise. I like to set expectations and perform in the right way outstanding.
Email Lillian Dixon
