With its new capabilities, the platform will allow agents and concierge coordinators to automatically generate listing descriptions, image titles and property attributes “in minutes,” the company told Inman.
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Coldwell Banker Realty told Inman that its automated marketing platform, Listing Concierge, now includes generative artificial intelligence capabilities.
With its new capabilities, Coldwell Banker Realty said the platform will allow agents and concierge coordinators to automatically generate listing descriptions, image titles and property attributes “in minutes.” Agents and coordinators will still need to enter basic information into the listing concierge, such as the number of bedrooms, bathrooms, etc., but the technology will create content within the word count that the agent expects or requires.
kami lane
“As a company, we believe in equipping our agents with technology that streamlines processes, increases efficiency and delivers superior results,” Kamini Lane, president and CEO of Coldwell Banker Realty, said in a statement.
“Introducing this new AI capability into the Listing Concierge service demonstrates our ongoing commitment to innovation. While real estate remains a very human-centered, personalized business, equipping agents with this technology allows them to spend less of time on manual tasks and more time delivering tangible value to customers.
In 2019, Inman technology columnist Craig Rowe compared Listing Concierge to in-house Canva or Jigglar, noting that agencies should be “obsessed with its functionality.”
The platform has completed more than 300,000 orders in five years and offers a full range of services, including professional photography, photography, customized marketing materials and targeted online advertising. Lindsay Listanski, vice president of national field marketing for Coldwell Banker Realty, told Inman that the product is currently used in 50 percent of the Coldwell Banker network, making it the highest-adopted product in the company’s technology stack. Coldwell Banker Realty notes that agents using Listing Concierge have an average commission rate that is 2.4% higher.
Lindsay Listanski
“Artificial intelligence has proven to be a transformative tool in real estate, and adding this technology to our industry-leading listing concierge platform ensures our agents stay ahead of the curve,” Listanski said in a statement.
“The ability to automatically generate custom property descriptions and other listing elements provides all of our agents with meaningful and easy-to-access advantages. We’re excited to offer it to them as we continue to explore new ways to empower them over More efficient and effective than ever.
In recent months, as technology has intervened, brokerage firms have gradually incorporated artificial intelligence into their platforms in more and more ways, including Keller Williams and Corcoran Group.
Listanski said that given Coldwell Banker Realty agents’ strong interest in learning to use artificial intelligence in their businesses, the company expects to add generative artificial intelligence to Listing Concierge to increase adoption of the platform.
“It’s exciting that for agents who haven’t used generative AI before, using it can spark other research on how to use AI to improve productivity, efficiency and ultimately growth,” Listanski said in an email. idea.
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