The new platform, Corcoran Copilot, is integrated with Corcoran’s listing database and will initially help agents develop materials such as listing descriptions and video scripts.
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New York-based Corcoran Group told Inman it is increasing the use of artificial intelligence (AI) in its technology stack by developing Corcoran Copilot, a new generative AI application for agents.
The new platform, developed in late 2023 and in beta testing in early 2024, uses artificial intelligence to produce content and save agents time in their business. Currently, the content includes listing descriptions, video scripts, and hashtags, but the team plans to expand the software’s capabilities in the future to develop more content, such as agent bios and social media captions.
The company piloted the product in April and has now begun rolling it out to all agents.
Alisande Heriyanto | The Cochrane Group
“This is just the beginning, because we are at the forefront of this technology, we are paying attention to everything, and we will not stand still,” Alisande Heriyanto, vice president of product and technical support at Corcoran, said in a statement. “Corcoran has always been there. Looking for what’s next and where we can leverage these technological advancements in smart and useful ways for agents.”
Corcoran Copilot integrates with the company’s listing database and is designed to feature Corcoran’s editorial voice, comply with fair housing regulations, and follow SEO best practices. The platform is a closed system and only obtains information from within the Corcoran network.
Pam Liebman | The Cochrane Group
“We’re proud to explore every avenue possible to ensure our agents are successful, and our incredible product and technology teams are creating the tools they need to ensure their unparalleled success,” said Pamela Liebman, President and CEO of Corcoran. Industry leader in precision software “Corcoran is pleased to make this resource available to all of our agents and affiliates. “
Corcoran Copilot’s current NPS score, which measures customer loyalty and likelihood to provide recommendations, is 65.
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