Nimble, a software company that specializes in customer relationship management for “solo entrepreneurs” and small business teams, is offering a new feature for its customer accounts – email sorting.
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Nimble, a software company that specializes in customer relationship management for “solo entrepreneurs” and small business teams, is offering a new feature for its customer accounts – email sorting.
The company said in a May 23 press release that the new features are designed to nurture leads and build relationships over the long term.
Email sequences are automated responses that can be based on a specific date and time, responses to previous messages, actions a contact has taken on a website, or links within messages. They have the advantage of providing fast, relevant follow-up to new prospects and existing clients, and have become a key component of marketing plans across the real estate sector.
Users can build multiple templates for a range of response scenarios, so customized messages are always ready, which is crucial in a real estate market where buyers are hard to find and sellers are demanding.
In a press release, Nimble CEO Jon Ferrara highlighted how email sequences can save time and increase productivity.
“Streamlining key operations like LinkedIn prospecting with automated follow-up emails not only saves time but also improves the quality of interactions,” he said. “This innovation increases productivity, enhances lead management and drives meaningful accounts interactions, enabling our clients to expand their business reach efficiently and effectively.”
Nimble’s email builder also enables quick segmentation, perfect for agents who need to parse buyers by budget level or when looking for sellers in different neighborhoods. They can also be used for cold outreach using new email addresses, allowing for different automated follow-ups in response to unique responses to the initial message, and also provide an ideal way to re-engage contacts who have fallen silent.
Replies are associated with every message sent and are used together as business intelligence throughout the lifecycle of that contact, recorded and integrated into the CRM.
“Nimble automatically stores all interactions with prospects, including emails, phone calls and meetings, which helps personalize communications and increase response rates,” the press release states.
In April, Nimble announced a partnership with PhoneBurner, a “power dialing” system. This partnership will be particularly beneficial for exploration efforts, which rely on ongoing and often high-tempo outreach.
Power Dialer is an efficient way to reach many people in a short amount of time, and does so in an organized manner, supporting timestamping, database updates, and voicemail deletion. The dialer also eliminates deadlock at the beginning of a call, reducing the chance of an immediate hangup. PhoneBurner can help people connect with up to 80 people per hour via voice, according to a press release.
Nimble has been serving the real estate field for over ten years and was first audited by Inman in 2012 and again in 2015.
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