Held July 30-August at Inman Connect Las Vegas. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
From the day the National Association of Realtors announced a settlement in the commission lawsuit, Inman has been connecting with industry leaders, visionary agents and team leaders, thoughtful coaches and trainers, and down-to-earth agents to help Seeking the best advice can help you navigate the new normal in real estate services.
Now, with just over a month left until the August 17th deadline to enforce the terms of the settlement, we want to make sure you have everything you need in one convenient place so you can easily review it in a matter of days. Read it, share it, and let this roundup of resources guide you through the changes you’ll be making, the conversations you’re having with your customers, and even the necessary mindset shift now.
Prepare for the transition
7 Things to Know Before the August 17 Settlement Implementation
Time is running out to enforce the NAR Commission lawsuit settlement. Team leader Carl Medford outlines what buyer’s agents need to know to succeed under the new rules.
Let’s Debunk 7 Mainstream Media Lies After NAR Reconciliation
Premier Sotheby’s International Realty President and CEO Budge Huskey corrected commission records and the potential impact of the NAR settlement on buyers, sellers and agents.
7 Strategies for Turning Today’s Bad Economic News into More Deals
Feeling depressed and anxious about the financial situation? Trainer Bernice Ross writes that agents can move forward with confidence by following these strategies rather than waiting for change.
see the positive side
Embracing real estate innovation: A call to action for industry leaders
The future of real estate depends on our industry’s ability to innovate, adapt and adapt our brands to the changing market landscape, writes PR and marketing expert Molly McKinley.
Change is a constant. Here’s how to navigate it—no matter what the market says
Navigating changes in a dynamic real estate market requires a combination of self-awareness, strategic planning and effective use of support systems, writes Rainy Hake Austin.
Tom Ferry: “The NAR settlement is a once-in-a-lifetime opportunity!”
Jimmy Burgess and Tom Ferry talk about changes in the industry and offer a selection of scripts that are actually working right now.
9 Strategies to Get Over Litigation Fatigue and Get Back in Business
We’re all in this together, writes coach Darryl Davis, so here’s how to avoid burnout and depression by charting a path forward for your real estate business.
How to ignore the legal drama and focus on the opportunities
CEO Verl Workman writes that while you need to understand how the industry is changing, you also need to make sure you focus on the things you can control.
Bad at math? Let David Childers shed light on the latest data
Keeping Current Matters CEOs David Childers and Jimmy Burgess discuss why relevant market views based on facts, not fear, are critical to educating consumers and leading industry change.
Answer customer questions
Lead or steer? Red flags for professional advice
Understanding the difference between guidance and providing meaningful advice to clients is vital to leading the future of real estate, writes Large Team Leader Carl Medford.
6 Steps to Turn Ignored Customers into Lifelong Partners
Staying connected with past clients and “orphans” long after the deal closes can be the key to a lifetime of repeat business and referrals. Coach Darryl Davis offers a strategy to help you reconnect.
Bad Reputation: 3 Shifts in Public Perception of Agencies
Superteam leader Carl Medford identifies several major shifts leading up to the current commission crisis and the path he foresees going forward.
buyer
12 potential pivots for buyers planning to represent themselves
Cara Ameer, a cross-coast luxury agent, says these thoughtful perspectives can turn potential DIY buyers into loyal, lifelong customers.
Answers to 10 confusing questions buyers are asking right now
Real estate agents and buyers alike are confused right now, writes Large Team Leader Carl Medford. To help buyers cut through the confusion, here are our top 10 answers to buyer questions.
12 factors that convince buyers to pay full-service commissions
Large team leader Carl Medford writes that expressing your value to customers starts with knowing yourself. You can’t articulate something you’ve never taken the time to decide for yourself.
Sign a buyer’s brokerage agreement to view properties? never!
Buyers and sellers are confused by the new traffic rules. Trainers Bernice Ross and Jeff Lobb discuss how customer service agents can transform conversations and increase clarity and confidence.
5 Keys to Buyer Relationship Marketing After NAR Settlement
Agents who see the changes coming and adapt to the new reality by strengthening relationships will be able to seize opportunities when market winds shift, writes Large Team Leader Carl Medford.
seller
Answers to 10 confusing questions sellers are asking right now
The changing real estate landscape and media misinformation create confusion for homebuyers. Super Team Leader Carl Medford lays out the facts so you can educate your customers.
A step-by-step blueprint that never fails and keeps looking for listing leads
Change is coming, so it’s time to make sure you’re tapping into the potential of your list-based business, writes Jimmy Burgess. Nothing does this better than geo-farming.
30 Listed Lead Generation Ideas for the NAR Post-Settlement Market
If you want to build your IPO business after a NAR settlement, Jimmy Burgess has 30 practical, actionable, actionable strategies tailored for this moment.
“Sunday Chick-fil-A” ChatGPT listing display plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointment will be like Chick-fil-A on Sunday—closed.
dual agency
Dual agency is accelerating. Should you walk a tightrope?
Real estate compliance expert Summer Goralik examines the expected prevalence of dual agency and offers prescriptions for determining whether this is the best option for agents and their clients.
Correct your mentality
this is OK. Everything is fine: How to be grateful during difficult times
Agent Aaron Hendon teaches you how to cultivate an attitude of gratitude, even when it’s hard to stay positive and productive.
How to own your value in a post-NAR settlement world
As we move forward together, demonstrating a higher level of knowledge and expertise is critical to communicating your value to potential clients, writes eXp’s Kendall Bonner.
Don’t let your feelings or bank account determine your worth
If you’re having trouble communicating your value to your customers, it might be because you don’t believe in it yourself. Coach Darryl Davis gives you the inspirational speaking engagements you need to take center stage as a client coach and advocate.
How good agents win against NAR billing error messages
Consumer misunderstanding following the NAR settlement was significant. Jimmy Burgess talks to Keeping Current Matters CEO David Childers about how to communicate with today’s buyers and sellers.
5 tips for getting through times of depression and uncertainty
Whether a commission lawsuit settlement or life in general is stressing you out, agent and owner Pam Blair offers insights to help you come out stronger on the other side.
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