Simply writing a rental property listing is not good enough. You must know how to write a rental property listing that attracts quality tenants quickly. Doing this saves you time, money, and reduces your stress as a landlord.
Eye-catching rental listing title
You can write your rental listing title first or last. It doesn’t matter. What’s important is that it attracts the attention of potential tenants.
To create a great headline, include details such as rental price, number of bedrooms and bathrooms, property type and location.
Also, try to add unique features of the property to make your listing stand out. For example, instead of a generic title like “Two-bedroom apartment for rent,” you could write: “Spacious two-bedroom apartment in the city center with rooftop pool for $1,200 per month.”
The title provides key messaging while highlighting unique features that will attract potential tenants.
Perfect rental instructions
Crafting the perfect lease description is key to attracting quality tenants. You’ll want to use vivid adjectives to highlight the property’s features, provide necessary details, and highlight the advantages of the location. You can do this:
- Start with the basics: Include rental price, number of bedrooms and bathrooms, square footage and property type.
- Salient features: Use descriptive language to describe in detail the hotel’s best features. Mention aspects like hardwood floors, updated kitchen, or in-unit laundry.
- List important details: Don’t forget to mention practical information like parking availability, pet policy, and any included utilities.
- Location benefits: Describe the advantages of the property’s location. Are there parks, public transportation, or popular restaurants nearby?
- Salient features: Highlight a unique feature that sets your property apart, such as a spacious balcony, high ceilings or a community gym.
- Call to action: Finally, use a strong call to action to encourage interested guests to contact you for a viewing.
Here is an example.
Discover your new home with stunning city views from this spacious two bedroom, two bathroom apartment. This 1,000 square foot unit features gleaming hardwood floors, a modern kitchen with stainless steel appliances, and a comfortable living room perfect for relaxing. Enjoy the convenience of in-unit laundry and reserved parking.
Centrally located, you’re just steps away from popular cafes, shopping centers and public transport. Pets are allowed for a small monthly fee. Don’t miss this great opportunity – contact us today to arrange a viewing and make this beautiful apartment your new home!
This description provides all the necessary details while painting a picture that entices potential tenants to reach out.
Rental Property Listing List
Before you finalize your rental property listing, make sure you cover all the points and avoid common pitfalls. Here is a list to guide you.
Required details
To create an effective rental property listing, make sure you include the following basic details:
- Rental price: Clearly state the monthly rent to set expectations.
- Number of bedrooms and bathrooms: Specify the exact amount to attract tenants looking for that configuration.
- Square Feet: Provide the dimensions of the property to help tenants visualize the space.
- Property type: Mention whether it is an apartment, house, apartment, etc.
- Place: Include neighborhoods or areas and mention proximity to major amenities such as public transportation, schools, parks, and shops.
- Main features: Highlight important features such as newer appliances, parking, laundry facilities and pet policy.
- Contact information: Make it easy for potential guests to contact you via phone number or email.
- photo: High-quality pictures of your property can help attract renters.
- Valid date: Indicate when the property will be ready for occupancy.
- Lease Terms: Mention the lease term and any specific terms.
things to avoid
When writing a rental property listing, avoid these common pitfalls:
- Vague description: Avoid being too general. Provide specific details to give a clear picture of the property.
- Text too long: Keep the list short and concise. Long paragraphs may deter potential tenants.
- exaggerate: Be honest about the features and condition of the property. Exaggeration can lead to disappointment and distrust.
- Ignore the negative aspects: If there are potential disadvantages (such as not being able to park), address them honestly. Transparency builds trust.
- Low quality photos: Blurry or dark photos may turn off potential tenants. Invest in good photography or take well-lit, clear photos yourself.
- Jargon and abbreviations: Avoid using terminology that might confuse guests. Keep the language simple and clear.
- Ignore calls to action: Always encourage potential guests to contact you for more information or to arrange a viewing.
- Missing contact information: Make sure your contact information is clearly visible. If a tenant can’t contact you, they can’t inquire about the property.
By following this checklist, you’ll build a comprehensive, attractive rental listing that stands out and attracts quality tenants quickly.
amazing photos
Top-notch photos can be the difference between finding a tenant quickly and a long-term vacancy.
When taking photos for your rental listing, aim for at least 10 to 15 high-quality images. Focus on key rooms such as the living room, kitchen, bedrooms and bathrooms.
Tip: Don’t forget to highlight special features like balconies, storage space and amenities.
photography skills
- Natural light: Shoot using natural light during the day to make the space look bright and inviting.
- tidy: Make sure the room is tidy and free of clutter to create a clean, spacious environment.
- Angle is important: Take photos from multiple angles to get a complete view of each room.
- Outstanding features: Showcase any great features like a modern kitchen, large windows, or a cozy fireplace.
- Use a tripod: For stable, professional photos, consider using a tripod.
- Edit with caution: Enhance your photos with subtle adjustments, but avoid heavy edits that distort attributes.
By following these tips, your photos will attract potential tenants and make your listing stand out from the competition.
final thoughts
Now that you know how to write a rental property listing, it’s time to get started.
Don’t rush the process. Take your time, iterate a lot, ask for feedback, and choose the option most likely to attract quality tenants.
Save time and money with this refreshing guide to managing your own property.
exist self-managed landlordAmelia McGee and Grace Gudenkauf share tips for efficient property management, tenant screening and onboarding, and scaling your business, all to help you escape the 9-to-5 drudgery and create lasting wealth through real estate.
Notes on BiggerPockets: These are the opinions written by the author and do not necessarily represent the views of BiggerPockets.
