Keller Williams Realty Launched a real estate assistant powered by generative artificial intelligence (AI) and trained on the company’s proprietary models, systems, books and training resources.
“We are excited to bring this AI-powered tool to agents and look forward to the transformative impact it will have on their work,” Chris Cox, chief technology and digital officer at KW, said in a prepared statement. KWIQ keeps agents ahead of the curve, enabling agents to work smarter, faster and more efficiently.”
Launching in the second quarter of 2024, KWIQ will be accessible to agents through an interactive chatbot within KW’s proprietary technology stack, including Command, the brokerage’s cloud-based customer relationship management platform, and Connect, an online education platform.
The tool will answer questions about market trends and real estate topics; draft content such as newsletters, social media posts and listing descriptions; and also provide agents with strategies to streamline and automate the process to complete it more efficiently, Keller Williams explained. trade.
“We want to give agencies an assistant to help them write impactful content,” Cox said. “The first phase of KWIQ’s rollout seizes this opportunity to simplify content generation for everyday use.”
KWIQ is trained with best-in-class training content from Keller Williams University, best-practice business models from top agents, KW’s library of best-selling real estate books, and comprehensive FAQs and how-to resources on KW technology and services.
“We are making real estate agents more efficient, creative and productive so they can be the best fiduciaries they can be to serve their clients, and we will continue to improve KWIQ with additional content,” said Cox. “We’re committed to rolling out features that save agents time and money.”
By the end of the first quarter of 2025, Keller Williams, the brokerage firm with the largest number of agents in the world, expects KWIQ to be able to provide data and insights on local market conditions and trends to help agents advise clients on the best selling strategies and home purchases.
