This interactive chatbot leverages Keller Williams’ proprietary models, systems, books and training resources to answer agents’ questions and assist with content creation.
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Keller Williams is further leveraging artificial intelligence with the launch of a new generative artificial intelligence real estate assistant called “KWIQ,” the agency announced Monday.
The associate is trained on Keller Williams University’s proprietary Keller Williams models, systems, accompanying books and training resources.
Chris Cox, Keller Williams
“We are excited to bring this AI-powered tool to agents and look forward to the transformative impact it will have on their work,” Chris Cox, chief technology and digital officer at Keller Williams, said in a statement. “KWIQ empowers customer service Keep people ahead of the curve, enabling them to work smarter, faster and more efficiently.”
KWIQ will launch in the second quarter of 2024 as an interactive chatbot within KW’s proprietary technology, including the company’s integrated cloud-based CRM+ platform Command and the company’s learning management system Connect.
Chatbots can provide agents with information on real estate topics, assist with content creation (via social media, newsletters, listing descriptions, etc.), and provide agents with guidance on using artificial intelligence tools and automation to streamline their business processes, in In practice, making it Keller Williams’ answer to ChatGPT. David Voorhees, the lab’s executive director, told Inman that unlike ChatGPT, KWIQ is a closed-loop system that eliminates misinformation from the Internet by leveraging vetted training materials and resources invested by Keller Williams.
David Voorhees, Keller Williams
“The agents are just getting back what we put into it, so it can’t give them wrong messages or bad messages or things that won’t make them successful,” Voris said. “It all comes from our proven systems and models.”
The chatbot was developed by Keller Williams over years of testing various artificial intelligence resources, most recently a digital advertising platform where KW agencies can create digital ads on social media, Google and elsewhere. Through the tool, KW has integrated ChatGPT to help customer service staff create alerts for the tool, and the process helps notify KWIQ.
“When we polled agents who weren’t using the tool or were undecided, they all told us one thing: I don’t know what to say,” Voorhees said. “So we added ChatGPT to our digital advertising platform to help agencies create content. That kind of flowed into KWIQ and became one of the top questions our agencies asked to help them create marketing content, Social media content as well as listing descriptions and email content This is still true: agents know how to sell a house, but they sometimes don’t know how to advertise it.
Keller Williams will continue to update KWIQ so that it can ultimately help agents conduct on-the-fly market research and analysis. Over the next six to nine months, the company said it expects the chatbot to be able to provide data on local market conditions and trends, which will help agents advise clients on home buying and selling strategies.
While KWIQ is still in an early version, Voorhees noted that agents will be able to provide feedback on the chatbot in the form of thumbs up or thumbs down. So far, less than 3% of agents are opposed to this. Currently, agents can use the tool via Command and Connect on the desktop, but a mobile version will soon be available as well.
“This is just the beginning for KWIQ,” Cox added. “Due to our scale, we have the advantage of having the most data in the industry, and we will continue to connect market and production-based data sets to KWIQ to help our agents deliver the best customer experience.”
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