Kirin hopes to solve the social problem of excessive salt intake through this new business.
- A spoon with a unique electric current waveform that enhances the salty and umami flavors of low-sodium foods is now available online.
- Initial sales are limited to 200 units, but sales will continue after June.
TOKYO–(BUSINESS WIRE)–Kirin Holdings Co., Ltd. (Kirin) will launch a new business in the health science field (Health Science Business) with a limited edition of 200 copies electric salt spoon, which uses electricity to enhance the salty and umami taste of low-sodium foods, will be available on its official online store (https://electricsalt.shop.kirin.co.jp/) on Monday, May 20, 2024. Additionally, starting in June, a limited number of products will be available in Hands Inc. stores.
This tableware-type device is equipped with technology that enhances the saltiness of low-sodium foods by approximately 1.5 times2,3. This technology was jointly researched and developed with the Laboratory of Dr. Homei Miyashita (Miyashita Laboratory), Department of Frontier Media Science, School of Interdisciplinary Mathematics, Meiji University. Through this device, we aim to realize a society where people can improve their lifestyles in a delicious way.
This press release uses multimedia. View the full version here: https://www.businesswire.com/news/home/20240519949395/en/
Target and current levels of salt intake (g/day) (Graphic: Business Wire)
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third nerve stimulation interface (Nasdaq: ) research conference. March 2023 |
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Kirin press release on April 11, 2022 https://www.kirinholdings.com/jp/newsroom/release/2022/0411_01.html |
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Simulate the changes in salty intensity evaluation values in general food samples and samples with a 30% reduction in salt content. Use chopsticks equipped with electric salt technology for testing (current 0.1~0.5 mA). Thirty-one men and women aged 40-65 who are currently or have been reducing salt intake in the past were asked about the intensity of the salty taste they experienced when eating the test foods. 29 of the 31 respondents responded that the salty taste had increased. . |
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The problem of “too much salt” among Japanese people and their dissatisfaction with the taste of low-sodium foods
The daily salt intake of people over 20 years old in Japan is 10.1g4, which is much higher than the 5.0g5 salt intake recommended by the World Health Organization (WHO). In addition, salt intake has not yet reached the “Healthy Japan 21 (Second Phase)” target 7 for all age groups of men and women over 20 years old. The third phase target will be further lowered, making “excessive salt intake” a problem according to the Ministry of Health, Labor and Welfare According to the Japanese, this is the most important nutritional issue for Japanese people.
In our survey8 of people currently on or planning to eat a low-sodium diet, about 60% of respondents believed there was a problem with low-sodium foods, and about 80% of them were dissatisfied with low-sodium foods. If a low-sodium diet could be continued with better taste, nutritional issues might improve.
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Ministry of Health, Labor and Welfare 2019 National Health and Nutrition Survey |
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World Health Organization 2012 Guidelines |
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Ministry of Health, Labor and Welfare Food Environment Strategy Initiative https://sustainable-nutrition.mhlw.go.jp/contents/sodium |
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Ministry of Health, Labor and Welfare’s Basic Policy on Comprehensive Promotion of National Health |
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Target: Men and women aged 40-79 living in the Tokyo metropolitan area (N=4,411) Format: Internet survey Approximately 47% of respondents are doing so or intend to do so. |
“electric salt spoon“Addressing social issues and consumer needs
“electric salt spoon” is a tableware device developed with the concept of “let everyone have a life of delicious food” in order to solve social problems and consumer demand for low-sodium food tastes.
In our survey9, respondents who were trying to reduce their salt intake ranked ramen first and miso soup second because they “wanted something rich rather than bland.” It is necessary to reduce salt intake.
aimed at commercialization electric saltAfter that, we continued to develop tableware such as chopsticks and bowls, but considering the technical characteristics and high consumer demand for meals, we decided to develop and sell “spoons” first.
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Kirin Survey period: January 2022 Target group: 120 men and women aged 30 to 69 who are trying to reduce salt intake Format: CLT survey, multiple choice possible. Press release on the results of this study (Monday, April 11, 2022) https://www.kirinholdings.com/jp/newsroom/release/2022/0411_01.html |
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Product overview, sales methods and developer reviews |
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| product | ||
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product name |
electric salt spoon |
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aspect |
About. Width 250 × Depth 38 × Height 25 (mm) |
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weight |
About. 60g (excluding battery) |
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power supply |
3V lithium battery (CR2) |
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price |
19,800 yen (tax included) |
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feature |
A weak electric current is passed from the tip of the spoon to the food to enhance its flavor, including salty and umami flavors. We refined the technology so that the spoon can be used naturally at the table, and designed the device with ease of use and durability in mind. There are individual differences in experience. Also, the feeling will be different depending on the dish. |
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how to use |
Use the switch on the spoon handle to turn it on, select your desired intensity (4 levels), and use the spoon like a regular spoon. |
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detail |
https://electricsalt.shop.kirin.co.jp/electricsalt-spoon/product/ES-S001/ This product must not be used under certain circumstances (e.g. minors and persons with pacemakers or other medical electrical equipment). Please check the “Safety Precautions” on the official online store or product packaging box. |
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recommend |
It can be paired with general meals such as soups with a lot of ingredients, curry, fried rice, bowls, ramen, etc. |
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| method of sales | ||
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1. Official online store (https://electricsalt.shop.kirin.co.jp/) |
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Initial sales |
200 units (planned) Please apply to the product purchase page of the official online store. If the number of applications exceeds the number of sales, sales will be conducted by lottery. |
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Application period |
Monday, May 20, 2024 – Sunday, June 2, 2024 If there is a lottery sale, all applicants will be notified on Thursday 6 June. |
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Shipping schedule |
Mid-June 2024 Sales are scheduled to continue after June. We will announce it in the official online store of Dianyan in due course. |
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2. Hand Company |
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start selling |
June 2024 (planned) |
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| Developer comments | ||
| New Business Group Health Sciences Division Ai Sato | ||
| People who are trying to reduce their salt intake often say, “I understand the importance of reducing my salt intake, but it’s hard for me to continue.” This prompted us to start developing electric salt In 2019, after more than five years, the product was finally launched.
I hope those who have difficulty starting or continuing to reduce salt will use electric salt As a tool for enjoying a variety of meals and enriching your eating life. |
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future development”electric salt“
Kirin will continue to propose the development of tableware and low-sodium food menus other than spoons, and work with businesses and local governments to expand their use electric salt and its market. electric salt Aiming to provide consumers with healthy, delicious and pleasant food services and realize a healthy and happy society.
About Qilin Holdings
Japan and global food and beverage business, pharmaceutical field (pharmaceutical business), and health science field (health science business).
Kirin Holdings’ roots can be traced back to a Japanese brewery founded in 1885. , all of which remain global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on developing its health science field.
According to the long-term management plan “Kirin Group Vision 2027” (KV 2027) launched in 2019, Kirin Group aims to become a global leader in the CSV field and create value in the food, beverage and pharmaceutical fields. In the future, Kirin Group will continue to give full play to its own advantages, create social and economic value through its business, and achieve sustainable growth of corporate value.
: Create shared value. Bring comprehensive added value to consumers and society as a whole.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240519949395/en/
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Media Contact
Corporate Communications Department
Kirin Holdings Limited
4-10-2 Nakano, Nakano, Tokyo Nakano Central Park South
+81-3-6837-7028
https://www.kirinholdings.com/en/
kirin-cc@kirin.co.jp
Kirin Electric Salt Customer Center (Head of Electric Salt of Health Science Division of Kirin Holdings Co., Ltd.)
TEL +81-120-110-293 (9:00-17:00 on weekdays) except year-end and New Year holidays (12/31-1/3)
Email address: support@electricsalt.shop.kirin.co.jp
Official electric salt website: https://electricsalt.kirin.co.jp/
Email address: support@electricsalt.shop.kirin.co.jp
Official website: https://electricsalt.kirin.co.jp/
Source: Kirin Holdings Limited
