Learn how “consummate student” and San Francisco agent Chris Jurach constantly challenges himself to “learn new things, read and listen to books, and collect new ideas.”
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For San Francisco-area broker Chris Jurach, the road to real estate has been a long and winding one. Jurlach has worked in media as a field producer, traveling to Africa and working in front of the camera with star chefs in New York City, and later in the hospitality industry before moving into real estate, first managing the family’s home in San Francisco of investment properties.
“Being a real estate agent has made me better in every way,” Julach said. “It set me on a lifelong path of personal growth. As a latchkey kid growing up in California, I felt like I was always on the move. This gave us a deep understanding of the long-term value of homeownership.
Jurach has been happily married for ten years, since meeting his wife at Burning Man, and is the father of a 7-year-old daughter. “These two guys inspire me every day,” he said.
Learn how this consummate student constantly challenges herself to “learn new things, read and listen to books, and collect new ideas.”
Name: Chris Urlacher
title: real estate consultant
experience: Authorized for more than 8 years
Place: San Francisco and Marin County
Brokerage company name: Engel and Volks
Ranking: Top 10% Real Estate Agents (SF) 2018-2021
Parties to the transaction: 125+
Sales volume: Over $150 million
Awards: Top Producer Marin (2021)
What’s the best advice you’ve ever received from a mentor?
Practices the highest standards of care as a fiduciary. Know your product. Know what you know and know what you don’t know. Know when to ask and who to ask for something you or your client may need.
Know your market from the inside out. You should provide more information
What’s one of the biggest lessons you’ve learned in real estate?
Your business is your reputation. An agent-to-agent relationship is the same as a client relationship—perhaps even more so, since you work with each other and see each other often. I learned this through a lot of sales listings.
What would you tell a new agent before they start in the business?
Be prepared to continually adapt and change. You will need to adapt to local market cycles and changes in customer needs.
Your customers want the most efficient process, and they won’t wait for you to learn it. Don’t waste your customers’ time trying to figure out a solution when you could simply make a referral or bring in the right partner.
Which podcast taught you the most?
GSD Mode Podcast with Joshua Smith. I started listening to every show ten years ago because his speeches resonated with me. That introduced me to Russell Shaw, Pat Hiban, Leo Pareja and Jack Cotton, earning me the respect and recognition of many of the best agents across the country from the 1980s, 1990s and 2000s, including those who had four or five agent.
Essentially this led me to learn about real estate as entrepreneurship from books like poor charlie’s almanac From Charlie Munger to studying Warren Buffett and Benjamin Hardy. Eventually, this led me to become a student of the game and keep leveling up. Comfort means discomfort.
What is the most important thing you learned in school?
The money in this industry comes from selling services, not the services themselves. Learn how to sell and you will become a market leader and a skilled professional capable of generating business.
Troy Palmquist is the Director of Development at eXp California. Follow him on Instagram or connect with him on LinkedIn.
